About Company The company specializes in providing a vast range of business services, custom software & IT services, including but not limited to computer repairs, upgrades and network solutions, business IT solutions, networking, support and software development to accommodate various client needs. Target clientele includes home users, businesses, and students looking for reliable technology solutions in Hobart, Australia. Responsibilities We now need a creative, numbers-driven Marketing Specialist to own the funnel, fire up our socials and increase customer conversion rate. This role will perform: Develop and implement multi-channel marketing campaigns tailored to B2B audiences across online ads, email newsletters, online press, SEO, social media, YouTube, influencer partnerships, etc. Maintain and update company profiles on various social media platforms, plan engaging content, and moderate community interactions. Design advertising materials and prepare graphic assets in collaboration with creative team members. Conduct marketing research to identify trends, opportunities, and competitor activities. Analyze the effectiveness of marketing activities and optimize strategies for improved results. Test and refine customer acquisition strategies and implement initiatives to enhance customer retention. Requirements Minimum of 5 years of proven relevant work experience in the same role. Strong knowledge of digital marketing channels, including social media, SEO, online advertising, and influencer marketing, etc. Proficiency in creating and executing marketing strategies based on company objectives. Rich experience with content planning, community management, and moderating online interactions. Analytical mindset with the ability to interpret marketing data and optimize campaigns. Excellent communication and collaboration skills. Self-motivated, organized, and able to work independently. Please send your resume to us if you fit this position.
