My Guardian is a leading Aged Care and NDIS service provider, dedicated to delivering compassionate and loving home care. As we continue to grow, we are seeking a dynamic Head of Marketing to shape our brand, lead our marketing strategy, and drive engagement across digital and traditional channels. This is a senior leadership role for a strategic thinker who is also hands on with content, campaigns, and digital storytelling. We’re looking for someone who can build brand trust, connect with our community, and position My Guardian as a leader in the aged care and disability services sector. Key Responsibilities Lead, mentor, and grow a small marketing team. Develop and execute a comprehensive marketing strategy aligned with organisational goals and growth targets. Lead brand positioning, messaging, and campaigns to strengthen awareness and reputation. Oversee all digital marketing activities, including social media, website, SEO, paid ads, and email campaigns. Direct content strategy ensuring compelling storytelling across social media, blogs, newsletters, and video. Manage and grow the company’s social media presence (Instagram, Facebook, LinkedIn, etc.) with engaging, on brand content. Partner with internal teams to highlight client stories, service updates, and campaign milestones. Oversee creative production including video, photography, and design assets. Analyse campaign performance using analytics tools and provide actionable insights. Stay across market trends and emerging platforms to keep My Guardian ahead of the curve. About You 5 years of marketing experience, with at least 2 years in a leadership or senior marketing role. Strong track record in developing and executing marketing strategies that drive growth and engagement. Demonstrated ability to balance strategic planning with hands on execution. Expertise in digital marketing tools and platforms (Google Analytics, Google Ads, Meta Ads Manager, SEO, and email marketing). Proficiency in content creation tools (Adobe Creative Suite, Photoshop, Premiere Pro, etc.). Exceptional written and verbal communication skills with a flair for storytelling. A collaborative leader who thrives in a fast-growing, purpose-driven organisation. Why Join Us? At My Guardian, you’ll be part of a compassionate, forward thinking team committed to making a difference in people’s lives. You’ll have the opportunity to shape the voice and vision of our brand during an exciting stage of growth. To apply online, please click on the appropriate link below. Alternatively, for a confidential discussion, please contact Paige Valiotis on , quoting Ref No. 1252607.
