About the Company Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system. About the Role Rippling is seeking an experienced, strategic Director of Demand Generation to build and scale Rippling’s marketing engine across APAC. You’ll be responsible for building the plan and executing full-funnel programs that drive pipeline and revenue, while also building and leading a team of high-performing marketers in the region. This role is a critical part of Rippling’s international expansion and requires a blend of strategic thinking, operational rigor, and hands-on execution. You’ll partner closely with regional sales leadership and cross-functional teams to deliver high-impact demand and awareness programs across our core APAC markets: Australia, Singapore, New Zealand, and India. This role is hybrid, based 3 days a week in our Sydney office. What You’ll Do Own the APAC demand generation strategy and build a scalable, repeatable marketing engine that accelerates new logo ARR growth across the region. Develop, execute, and optimise full-funnel campaigns (TOF, MOF, BOFU) across channels: email, paid media, direct mail, webinars, content syndication, in-person events, partner marketing, and SDR outbound activations. Build and lead a team of marketers, empowering them to own outcomes, execute with excellence, and grow into future leaders. Partner with Sales and SDR leadership to ensure tight alignment and shared accountability for ARR/CAC targets. Grow Rippling’s brand awareness and affinity across APAC with culturally relevant, region-specific approaches for Australia, Singapore, New Zealand, and India. Develop and grow local partner marketing to strengthen indirect acquisition and influence channels. Own local product marketing and GTM strategy, including competitive intelligence, analyst relations, and localisation of global messaging and playbooks. Collaborate with corporate brand and product marketing teams to localise global campaigns and leverage customer stories relevant to the region. Own and track performance of the region, prioritise based on data and impact, and continuously iterate campaigns to improve efficiency and scale. What You’ll Need 12 years in B2B demand generation / growth roles, ideally in SaaS or technology, with experience managing and developing teams. Proven track record of building full-funnel marketing programs that drive measurable pipeline and revenue. Experience leading international / regional marketing in APAC and partnering closely with sales teams and US-based cross-functional corporate teams. Ability to zoom in to execute, but also zoom out to build structure, process, and team. Skilled at balancing creativity (brand building, storytelling) with data-driven decision making. Comfortable working in a fast-paced, high-growth environment where priorities shift and speed matters. Analytical mindset—you use data to guide strategy, prioritise programs, and optimise results. Strong communicator—you can influence stakeholders across levels and functions, from SDRs to country GMs. Bias to action—you execute with urgency, thrive in a fast-paced environment, and aren’t afraid to test, fail, and learn quickly. Bonus: Experience marketing to HR and Finance buyers in APAC regions. Additional Information Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, colour, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics. Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com Rippling employees work on a Hybrid Office Model - 3 days per week in our Sydney office. J-18808-Ljbffr
