Join to apply for the Head of Marketing - B2C Fintech role at The Onset Join to apply for the Head of Marketing - B2C Fintech role at The Onset Job Description Play a key hand-on leadership role in a tech-enabled growth business. Influence, shape and deliver to the marketing strategy and team culture. Drive measurable ROI, growth and impact. Job Description Head of Marketing - High Growth, Successful Fintech, B2C Play a key hand-on leadership role in a tech-enabled growth business. Influence, shape and deliver to the marketing strategy and team culture. Drive measurable ROI, growth and impact. Join one of Australia’s most successful and profitable scale-ups, powering growth across their sector. Backed by strong performance and a proven business model that delivers seamlessly to customer needs, you'll be joining a business at the forefront of their product category. This is your chance to step into a career-defining leadership role where you’ll shape strategy, drive customer acquisition, and lead a high-performing team to deliver real impact. If you thrive in a fast-paced, growth-focused environment and want to influence marketing at scale while still staying close to the action, this is the opportunity to take your career to the next level. We are seeking a strategic, dynamic, and commercially-minded Head of Marketing to lead a sizeable, diverse, high performing team ensuring every initiative is anchored in data-driven insights and delivers measurable outcomes. This pivotal role will shape and execute our customer acquisition and growth strategy, with the ultimate goal of driving ROI and amplifying brand impact. Key Responsibilities Develop and execute a marketing strategy to accelerate acquisition and strengthen brand equity. Lead integrated performance marketing campaigns across paid search, social, display, SEO, and programmatic. Drive marketing automation, email campaigns, and customer engagement initiatives to boost lifecycle value. Own and optimise a multi-million-dollar annual marketing budget. Analyse customer and campaign data to inform decision-making, optimise ROI, and deliver on KPIs. Oversee PR, media relations, and brand storytelling to enhance market visibility and credibility. Lead and develop a multi-disciplinary marketing team in a fast-paced, digital-first environment. About You Senior hands-on marketing leadership experience, ideally in high-growth B2C, start-up, or scale-up environments. Proven track record in customer acquisition, performance marketing, and growth strategies. Strong expertise in CRM, marketing automation, and digital channels. Commercially savvy with the ability to balance strategy and execution. Data-driven mindset with strong analytical skills. Curious, resourceful, and comfortable testing new ideas—including practical applications of AI. Exceptional leadership skills with experience managing large, cross-functional teams. This is your opportunity to make a significant impact in a role where performance and outcomes are highly visible. So if you're a growth-driven, data obsessed, commercially-minded marketing leader ready to make an impact – I’d love to hear from you. Apply online or call Michelle Rubinstein at The Onset on 0413 463 043. Seniority level Seniority level Executive Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Staffing and Recruiting Referrals increase your chances of interviewing at The Onset by 2x Get notified about new Head of Marketing jobs in Sydney, New South Wales, Australia . 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