Summary: The Integrated Marketing Manager, Reality Labs. Australia will serve as Marketing Leader of Reality Labs for Australia and manage all marketing areas for Metaverse and Wearables products/services. This role demands leadership skills to facilitate effective cross-functional collaboration in developing comprehensive marketing plans, in order to achieve business and brand objectives. Required Skills: Integrated Marketing Manager - Reality Labs. Australia Responsibilities: - You will apply analytical rigor, an understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle - Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting - Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries - Create briefs to reach our target audiences and achieve business goals - Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management - Work closely with external business partners to develop integrated marketing campaigns: Advertising Agency, Social Media/Influencer Agency, Media Platform and so on - Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas Minimum Qualifications: Minimum Qualifications: - 10 years of experience in managing and executing large scale consumer campaigns and long term brand building through a broad media mix that delivers measurable brand and business results - Understanding of consumers in Australia, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans - Demonstrated experience working with Media and Creative agencies - Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams - Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact - Experience in building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds - Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies Preferred Qualifications: Preferred Qualifications: - Experience and knowledge about wide ranging environment, social and business landscapes - Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact - Experience in consumer product categories and brands such as consumer technology, digital products/services, or leading consumer brands Industry: Internet
