Bring your Life Would you like to be part of our Thule Commercial team and take the lead in expanding our presence in the Australian market. We are offering you an exciting opportunity to further develop and grow a regional team and bring our smart, sustainable, and high-quality products to more active families and outdoor enthusiasts. What you will do at Thule In the role as Sales Director - Australia your overarching responsibility is to lead and coach the country sales and marketing teams to achieve long term success with topline growth and profitability. You are responsible for delivering brand and financial growth in the region in line with our overall company goals. You are also responsible for optimizing distribution and expanding key channels including Bike, Automotive, Juvenile, Outdoor/Sport, Luggage. You are expected to expand the Direct To Consumer footprint, digital as well as with Thule stores. In addition, you will also focus on: Developing long-term sales, distribution and marketing plan for existing and new customers with clear actionable targets for the team as we like to get things done! Report on monthly sales and marketing development as well as monthly qualitative and quantitative forecasting. This gives us insights into the development as well into our future planning. Have a good understanding of the business and the regional marketplace to be able to manage the business through strong partnership with stakeholders and new accounts as well as the team. Coach and lead the sales and marketing team to develop strategic thinking, customer account management and trusted customer relationship. Apply a “doer” mentality in all tasks by leading by example in planning, execution, and follow-up The position will be based in either Melbourne or Sydney with frequent travels to the other location. What you bring To be successful in the role as Sales Director - Australia we believe that you have extensive knowledge in key account management , independent retailer expansion and leadership. You have extensive experience of Sales Management for either Sports , Outdoor, Fashion or SMCG , in addition experience from the Bike Channel would have extra weight. We also believe that you: Are great at getting things done – you are goal oriented, have high energy and are driven Are a comfortable decision-maker based on analytics and strategic information but primarily focused on accountability You do what you say Are a relationship-builder, you have high ability to build trusted relationships with customers, your team and in the organization to influence and lead people in the right direction. Why you should join Thule This is an exciting opportunity to join Thule and head the role as Sales Director - Australia. You will be a part of a high-impact Commercial function shaping the future of a premium brand across multiple channels - from retail to DTC - with the autonomy to make real decisions and drive results. For us at Thule Group, everything is about making it easy to live an active life. We pride ourselves in developing smart, innovative, and long-lasting products to which our employees contribute. We are convinced that diversity in background, origin, and experience complement and amplifies our performance and achievement. Therefore, we want our employees to strive towards smarter and more creative ways of working and see opportunities in all parts of our business. We are an open, communicative, pragmatic company. We have driven and curious people worldwide who strive towards smarter and more innovative ways of working - to make our products better and our customer meetings more engaging. Our mantra is to keep it simple, keep it lean, keep momentum, keep looking for improvements, and always look for the results. Hiring process Apply by submitting your application and resumé through “Apply for position” on our Thule Career Site. The application deadline is September 28, 2025. Please don’t wait until the final application deadline to express your interest, as interviews will be held continuously throughout the process, and the position may be filled before the closing date. Kindly note that we do not accept applications via email. For any questions, please contact Oscar Persson, Talent Acquisition Partner, at oscar.persson@thule.com We look forward to hearing from you! About Thule Group Thule is a global sports and outdoor company. We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Bring your Life — and with a focus on consumer-driven innovation and long-term sustainability — we develop, manufacture and market products within the product categories Sport & Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Active with Kids & Dogs (car seats, strollers, bike trailers, child bike seats and dog transport), RV Products (awnings, bike carriers and tents for RVs and caravans) and Bags & Mounts (backpacks, luggage and performance mounts). Thule Group has about 2,800 employees at nine production facilities and 35 sales offices worldwide. The Group’s products are sold in 138 markets and in 2024, sales amounted to SEK 9.5 billion. www.thulegroup.com . Share links Return to job vacancies
