At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together. We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential. We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values. Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation. We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other. The transformation you will experience. The Planning & Activation Director role is accountable for influencing the strategic direction, performance, and operational excellence of all digital buying and activation across client portfolio. This role combines high-level trading influence with deep platform knowledge and team development, ensuring digital campaigns are not only flawlessly delivered but deliver maximum return on investment. You’ll be the team's guide voice on digital investment—guiding commercial strategy, building partner relationships, and driving innovation. Your scope will include: • Build strong relationships with Senior Clients. Serve as senior client contact for all digital investment and activation-related discussions• Present strategic recommendations, trends, and innovation opportunities to senior client stakeholders• Influence client training on Digital investment & activation related topics• Ensure alignment between digital activation, planning and broader client objectives• Drive innovation in trading models, automation, and data-led targeting• Evolve tech stack, trading protocols and activation processes to meet strategic needs• Provide senior oversight on implementation and optimisation of digital campaigns from launch to reporting• Set and monitor delivery against KPIs, troubleshoot escalations and ensure quality & efficiency• Review and interpret audit/Media Mix Modelling (MMM) results to inform future strategies• Spearhead trading negotiations, value-driven partnerships and deal-making• Provide investment guidance and assessment for sponsorship/partnership briefs (Pioneer/Propel tier). Negotiate final cost, value and commercial opportunity in line with strategy• Assist planning teams with implementation recommendations and planning cost (such as CPM, Fixed Unit) from a commercial lens• Assist in the development of Digital I&A Executives by providing feedback and guidance, assist them in delivering their KPIs• Develop the team’s commercial acumen, strategic thinking, and solution-finding abilities beyond technical implementation• Effectively oversee workflow and communications with the offshore team to ensure seamless campaign implementation and reporting• Oversee client deals and contract with key media partners. Ensure we deliver to contractual terms and obtain entitled value• Clear comprehension of all PMX and Zenith products and where they are applicable for clients – APEX, Publicis Lift, Precision• Be the top representative of our core values by contributing to the broader agency culture and initiatives. Project confidence, energy and build team morale• Assist new business pitches and pipeline opportunities where required• Oversee all external Media Owner WIPs. Focus on campaign management and delivery, two-way feedback and insights into client problems. What type of person will be successful in this role: • Previous experience digital planning and activations preferred• Solid knowledge of the digital media landscape• Excellent communication techniques, both written and verbal, to engage effectively with clients and internal teams• Strong organisational abilities, with a knack for overseeing multiple priorities seamlessly• Experienced in Microsoft products (data visualisation is an advantage)• Advanced platform certifications across Social, Search and Programmatic• Able to build a good rapport with Clients, Internal Stakeholders and Partners Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com. Enjoy all the perks that come with our network offering:A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.A culture of open feedback and support to reach your goals through our Career Conversations program.A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network. If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com; your personal information will be kept confidential. LI-DS1
