This role is accountable for shaping and executing the marketing vision for Trenery, bringing our purpose—to Bring Luxury to Life —to customers in meaningful ways. It requires a leader who deeply understands the customer and can translate insight into powerful brand storytelling and connections across every touchpoint. The Head of Marketing will set a clear brand strategy that strengthens Trenery’s platform, drives prompted awareness, consideration and key brand perceptions, and builds a loyal, high-value customer base. Long-term success is measured by sustained full-price sales growth, the cultivation of enduring brand partnerships, and the advancement of Trenery’s role as a leading premium brand within the Country Road Group Key Accountabilities Develop and own the Trenery brand strategy, aligning with business objectives while elevating customer relevance and competitive differentiation Champion the brand story, ensuring creative, content, and marketing initiatives reflect Trenery’s purpose and connect emotionally with customers Translate customer insights and market intelligence into strategies that drive awareness, consideration, and preference Lead the seasonal and long-term marketing calendar, ensuring campaigns are integrated across all channels with clarity of message and commercial impact Build and execute customer acquisition and retention strategies in partnership with Digital, CRM and Loyalty teams Shape and embed Trenery’s unique brand point of view in sustainability, community and cultural partnerships Establish and nurture long-term external partnerships (media, cultural, creative) that strengthen brand equity and customer reach Direct content strategy for all brand channels (social, digital, in-store, media, PR) Ensure campaigns deliver cohesive storytelling and consistent execution across every platform Lead, inspire and grow a high-performing marketing and creative team, providing clear vision, coaching and development pathways. Foster a collaborative, inclusive culture where creativity and accountability thrive Role-model Country Road Group’s leadership values: acting with clarity, empathy and optimism; driving results with focus; and building cohesion across teams and functions Oversee creative direction, seasonal styling and product storytelling across all categories Ensure Trenery’s tone of voice, look and feel are consistent, elevated and distinctive across every customer touchpoint. Key Capabilities 10 years’ experience in senior marketing leadership roles, ideally in luxury, premium retail or brand-driven consumer industries Proven ability to design and deliver strategies that grow brand equity, prompted awareness and consideration while delivering commercial outcomes Strong experience in brand storytelling, PR, partnerships, content and creative leadership Demonstrated track record of building high-performing teams and developing talent Deep understanding of customer behaviour and market trends Strategic and creative thinker with strong commercial acumen Exceptional communication and influencing skills, able to inspire teams and stakeholders Experienced in leading cross-functional collaboration and managing complexity Ability to balance long-term brand building with short-term commercial priorities. Why work for CRG? The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer: Generous employee discounts across our House of Brands Seasonal clothing allowance An additional day of leave for your birthday An Industry leading Parental Leave Program Flexible working arrangements to support work/life balance Annual learning calendar to support the ongoing development of our team Support community partnerships across our Corporate Social Responsibility Program We are committed to operating ethically, sustainably, and responsibly. About Trenery Part of the Country Road Group, Trenery is an Australian lifestyle brand that celebrates timeless style lived, not worn. Everything we do is guided by our connection to creativity, and commitment to enduring principles of design. We embrace the beauty and myriad benefits of natural fibres, particularly linen, wool, cotton, silk, and cashmere. From the first sketch to the final stitch, Trenery garments carry a unique story—of creativity, craft and provenance—brought to life with beautiful styling. This unwavering passion for quality and detail builds genuine relationships with our pieces, ensuring each becomes a true companion and cherished part of your personal style.
