Marketing Automatioon Specialist required to build and execute automated customer journeys for a leading financial services business in order to enable email journey tracking. Responsibilities: Build scalable marketing automation and personalisation solutions Unify customer data with Marketo for segmentation and predictive insights Manage governance, performance, upgrades, and licensing across platform Ensure compliance with robust data models and consent handling drive adoption of the platform across the business Requirements: Strong hands-on experience with Marketo or Salesforce Marketing Cloud to execute campaigns Tertiary qualifications in marketing or a relevant discipline Experience launching eDMs to a predefined subscriber list as well as new customer segmentation Customer journey mapping experience Business and process analysis skills Click on the 'Apply' button or send your resume to sahuja@fourquarters.com.au
