Job Description We’re looking for a talented Lifecycle Marketing Specialist to be a core member of the Marketing Automation team. As Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of carsales’ lifecycle strategy for buyers and sellers. You will be part of a team responsible for discovering, designing, and delivering personalised journeys across multiple channels. Role Description Help develop lifecycle strategies across our consumer experience, understand who our customers are and what they need to make buying and selling a great experience. Support the creation and optimisation of consumer marketing lifecycle strategies alongside Marketing Automation Specialists. Help deliver activity throughout all stages of the customer lifecycle, including onboarding, nurture, cross-sell, upsell, retention, and win-back. This includes helping define customer segments, mapping customer journeys, and identifying opportunities for engagement and conversion. You will help with new journeys and optimising existing ones, requiring you to identify the touchpoints customers need across multiple channels (email, push, in-app) Craft key messaging and content with a focus on personalisation and relevance, ensuring all customer communications are on-brand, and using our tone-of-voice. Have a test and learn mindset, with a focus on continual optimisation. Building out hypotheses to test throughout the lifecycle. Work closely with relevant marketing and product teams to build and run communication programs for lifecycle segments.
