Marketing Manager Join a bold new player in the renewable energy space—backed by global expertise and entering an established market with fresh energy and ambition. This is your chance to be part of a startup-style environment with the stability of proven products and partners. We're launching in Australia with a focus on hybrid inverters and Battery Energy Storage Systems (BESS) for both residential and commercial & industrial (C&I) applications. Purpose As the marketing manager, you will be responsible for managing and enhancing the company's brand, as well as their digital marketing and communications channels. This role involves overseeing the organisation's website, social media platforms, and other digital channels, as well as developing and implementing strategies to design and promote their corporate brand, ensuring consistent, high-quality marketing across all materials and advertising. Key Responsibilities - Develop, implement, and manage digital communication strategies to enhance the company's online presence and engagement. - Oversee the organisation's website, including content creation, updates, and user experience improvements. - Manage social media channels, including content planning, creation, responding to messages and engagement strategies to increase reach and impact. - Monitor digital trends and competitor activities to ensure the organisation remains at the forefront of digital communication practices. - Maintain brand guidelines to ensure consistent application across all communications materials and channels. - Collaborate with internal teams to ensure alignment with the corporate brand and messaging strategy. - Lead creative development and execution for internal and external sales and marketing campaigns and events. - Shoot and edit photo content for promotional material and content marketing. - Oversee the production of branded content, including flyers, brochures, presentations, and advertising materials. - Plan and execute advertising sales campaigns to support corporate objectives and enhance brand visibility, particularly at trade shows and events. - Analyse campaign performance and provide recommendations for improvements based on data-driven insights. - Coordinate with media outlets and advertising partners to maximise the impact of promotional activities. - Work closely with internal stakeholders to gather content, understand communication needs, and ensure messaging consistency. - Engage with external partners, agencies, and vendors to support digital and marketing initiatives. - Monitor, analyse, and report on digital communication metrics, website performance, and social media engagement. - Use analytics to provide actionable insights and improve communication strategies. - End to end events management for trade shows. Skills, Competencies and Qualifications - Degree in Marketing, Communications, Digital Media, or a related field. - Minimum of 1-2 years of experience in digital communications, marketing, or a related role. - Proven experience delivering high-quality digital and marketing communications, with a strong grasp of content strategy, audience segmentation, and engagement metrics. - Strong understanding of brand management and corporate marketing strategies particularly within the energy sector - Excellent written and verbal communication skills, with the ability to create compelling content and presentations (PowerPoint) - Proficiency in digital marketing tools and analytics platforms (e.g., Google Analytics, social media management tools). - Creative thinking and problem-solving abilities with a keen eye for detail. - Strong organisational skills with the ability to manage multiple projects and meet deadlines. - Knowledge of SEO best practices and digital advertising techniques. - Familiarity with content management systems (e.g., WordPress, Canto) and design software (e.g., Adobe Creative Suite, Canva) and accessibility principles. Salary Range The proposed salary range for this role is AUD $80,000 to $100,000 including superannuation, which is competitive and aligned with similar roles in Sydney and Melbourne.
