The Sovereign Hill Museums Association is a not-for profit community-based organisation that includes: Sovereign Hill Outdoor Museum, Sovereign Hill Hotel, AURA and Narmbool, the Australian Centre for Rare Trades and Arts and the Australian Centre for Gold Rush Collections. It cares for a nationally and internationally significant collection of over 150,000 objects and protects the tangible and intangible cultural heritage of the Victorian gold rush. We are an Australian tourism icon that attracts some 500,000 visitors annually. The Outdoor Museum is internationally renowned as a living museum featuring rare trades, and programs and experiences that interpret a pivotal point in Australia's history. In all, some 350 staff work to bring our gold-rush story to life. They are supported by over 250 volunteers. About the Role The Head of Sales & International Marketing leads Sovereign Hill’s strategic approach to visitation growth by strengthening trade partnerships, growing distribution networks, leveraging digital platforms to drive bookings, leveraging strategic marketing initiatives, influencer partnerships, and key industry collaborations. Duties & Responsibilities The role requires: a commercially minded leader with proven expertise in building stakeholder relationships, managing teams, and navigating complex distribution environments a deep understanding of cultural intelligence and the tourism landscape is essential to ensure Sovereign Hill’s brand and offering are compelling and competitive in both domestic and international markets. Desired Qualifications A knowledge of the Australian tourism, hospitality or cultural sector is desirable Minimum 5 years’ experience in tourism sales, international marketing or trade development Proficiency in Salesforce or similar CRM systems Successful applicants will be requested to attend an in-person interview, as well as a practical interview on site at Sovereign Hill in Ballarat. Child Safety and Criminal History Checks – Sovereign Hill is committed to child safety. We want children to be safe, happy and empowered. We support and respect all children as well as our staff and volunteers. Our recruitment and selection processes ensure certain pre-employment screening and compliance clearances are undertaken before employment is offered. If you apply for a role with Sovereign Hill you will be asked to make certain declarations regarding OHS, Child Safety and you will also be required to complete a National Police Check and attain a valid Working with Children’s Check. Diversity and Inclusion – Sovereign Hill welcomes and encourages applications from diverse backgrounds and provides equal opportunities to all who wish to apply.
