Monash IVF Group are leading the future of reproductive care At Monash IVF we’re trying to change the way society thinks and acts in relation to their fertility. We’re removing stigmas, empowering people to make better decisions and to take action earlier. Ultimately, we are trying to improve everyone’s chance of having a family. The reality is, we know starting a family isn’t always easy. It can take real bravery by our patients, and a lot of empathy and support from our Monash IVF team. That’s why it’s so important that the people we select to join our team are genuinely compassionate and caring, and truly want to make a difference. If this sounds like you, read on. What’s the role? The Marketing & Analytics Manager is responsible for leading the media & event strategy for the Monash IVF Group and driving brand equity and market share growth. This will require close collaboration with our media agencies to drive brand and direct response performance and ensure return on marketing investment is continuously optimised and maintained at efficient levels. To be successful in this role, you will need a media/marketing background with a data analytical skillset to assess, measure and report on patient pipeline performance and proactively identify opportunities for improvement across all stages of the marketing funnel. If you are looking for an opportunity where you will grow & develop and become a truly commercial marketer who can influence key decision makers, then this the role is for you! Responsibilities include: Working with our agency partners to develop, launch and optimise our marketing campaigns. Enhancing our media mix and optimising our marketing spend across multiple paid channels. Reporting on campaign performance and leads at a group & state level. Deep diving into the data to proactively make optimisations and enhancements on our spend. Work closely with our Marketing Coordinator on our social media strategy execution. Clearly communicate marketing insights with the wider business and assist in the creation of our fortnightly board reports. Are you the ideal candidate for us? If you are feeling energised and excited about the idea of making a real difference and helping people achieve their families, we would love to hear from you. Ideally, we would love you to also bring: 3 years’ experience in a similar Marketing/Media role Tertiary qualifications in any of the following: Marketing, Business, Communications or similar Data-driven mindset with a focus on performance metrics and ROI. Passionate about working in the health sector Previous leadership experience favourable Exceptional interpersonal, communication and organisation skills Why work with us? At Monash IVF, 80% of our people agree that it is truly ‘a great place to work’. We are more than just a workplace—we are a passionate and innovative community dedicated to empowering individuals and making a real difference in the world of fertility. We believe in fostering a culture of continuous growth and development, offering extensive learning and development opportunities to help you advance your career. Monash IVF Group values each and every one of our employees Leading the evolution of care also means caring for our people. We ensure all employees feel included, supported and valued. Being part of the Monash IVF Group gives you access to many benefits. Your professional growth truly matters to us—we’re dedicated to supporting you with meaningful development opportunities, guidance, and a commitment to your success. You will have access to participate in an Annual Mentor Program, as well as a Learning & Development Framework that supports your professional goals. We deeply care about our employees’ physical and mental well-being, as well as work-life balance, fostering a supportive environment where you feel valued, heard, and empowered to thrive both personally and professionally. Enjoy access to CU Health Employee Assistance program and Fitness Passport gym membership! As part of our commitment to you, we offer 12 weeks paid parental leave and exclusive discounts on MIVFG fertility and ultrasound services, providing you with the support you need during life's important moments. As a Nationally Accredited RTO, M Group Reproductive Healthcare Institute, you will be empowered with the skills and nationally recognized qualifications to unlock new opportunities and reach your full potential. If you’re ready to join the brave leaders of reproductive care, please follow the link below. Closing Date: Friday 9 August 2025 (unless filled prior) Lara Shmidel - HR Business Partner 0409 172 356 A ll personal information received by us from you or about you will be stored, used and disclosed by us in accordance with our Privacy of Your Information Policy. Only those candidates with full Covid and Flu Vaccination proof will be considered