Marketing Automation Manager We’re partnering with a national organisation undergoing a major digital evolution — and they’re on the lookout for a Marketing Automation Manager to lead the strategy and execution of their multi-channel customer campaigns. This is a hands-on, mid-level role (3-4 years' experience) designed for someone who thrives in the detail, building smart journeys, testing constantly, and optimising for performance. There are no direct reports, so you’ll have full freedom to focus on the craft and technical depth of marketing automation. What You’ll Be Doing: Own and build end-to-end omnichannel journeys across email, SMS, app, and web. Manage the entire campaign lifecycle — from briefing and building to testing, optimisation, and reporting Partner with internal teams (marketing, data, digital) to enhance segmentation and audience targeting Act as the go-to expert for the Automation platform and automation best practices Collaborate with creative teams to brief and refine messaging across channels Drive personalisation initiatives and push the boundaries of automation maturity Analyse performance data to uncover insights and drive continual optimisation Always be testing — with a focus on learning and innovating What We’re Looking For: 3 years of hands-on experience with marketing automation tools Strong knowledge of lifecycle marketing, customer journeys, and behavioural triggers Experience working cross-functionally with marketing, data, and tech teams High attention to detail with strong QA practices — you catch the little things others miss Analytical mindset — you love diving into performance data and asking “what can we improve?” Experience with personalisation and dynamic content Bonus points for familiarity with HTML, SQL, CDPs, or data warehousing How to Apply: Apply directly to this job OR send your resume and cover letter to Marketing@thedrivegroup.com.au For The Latest Jobs, Tech News or to 'Introduce A Friend' for a $1000 Referral Fee - Follow Us On Linkedin. https://www.linkedin.com/company/thedrivegroup TheDriveGroup is 100% committed to improving meaningful diversity in the technology industry. We partner with clients who embrace diversity and seek candidates across all backgrounds, abilities, genders, sexualities, cultures, and faiths. If you have the right skills and attitude we would love to hear from you!
