Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Made Group MADE Group is a fast growing, purpose-led Australian company behind some of the country’s most loved better-for-you food and beverage brands. Since 2005, we’ve built a portfolio that includes Cocobella (coconut water and yoghurt), Rokeby (functional dairy), Impressed (plant-based drinks), and NutrientWater (enhanced hydration). Our culture is dynamic, down-to-earth, and genuinely fun. We live by our ethos of Making Healthy Happy - whether we’re developing products, showing up in market, or collaborating as a team. It’s this energy that fuels our continued momentum. www.madegroup.com The Role The Senior Brand Manager is responsible for driving the execution of brand strategies across one or more brands in the MADE Group portfolio (e.g. Cocobella, Rokeby, Impressed, NutrientWater). This role owns the development and execution of brand plans, including NPD launches, media and creative delivery, social and influencer activity, and key retailer engagement. This is a high-impact role in a fast-paced business known for its agility, ambition and culture of ownership. It will suit a marketer who is highly motivated, proactive and thrives in an environment where initiative is expected. Exceptional project leadership, stakeholder engagement, and commercial acumen are essential. This role is ideal for someone looking to lead high-impact brand growth strategies across the full marketing mix and contribute meaningfully to brands with real momentum. Key Responsibilities: Brand & Campaign Execution Own execution of campaigns across all relevant touchpoints. Lead creative and media delivery across owned, earned and paid channels. Drive content, influencer, creator, partnerships and sampling activity in collaboration with the digital and partnerships team members. Lead annual 12-month brand planning process. Ensure all brand activity aligns with brand positioning. New Product Development Project manage NPD delivery, collaborating with cross-functional teams. Lead NPD launch execution, including campaign development and GTM execution Contribute to post-launch reviews and continuous improvement cycles Lead execution of major customer activation in collaboration with Sales. Drive the creation of trade materials including trade presenters, POS, and retail-ready assets in partnership with the Marketing Coordinator and Senior Graphic Designer. Lead the marketing component of retailer engagement to deliver successful NPD sell in and optimise ranging. Apply relevant consumer insights to inform brand plans and campaign execution. Stay connected to relevant consumer behaviours, attitudes and motivations . Identify opportunities to connect with target audiences through insight-led storytelling. Collaborate with Portfolio Marketing Manager and agencies to develop, deliver and interpret research and track brand sentiment. Budget Management & Reporting Manage brand budget. Track campaign KPIs and brand health metrics in collaboration with the PMM and Digital teams. Provide regular reporting on campaign performance and key learnings. Stay across emerging consumer and category trends relevant to your brand Monitor competitor activity and share key insights with the broader team Identify opportunities for brand differentiation within the category Input into response strategies for brand-level challenges or disruptions Team & Stakeholder Leadership Coach one direct report, building marketing capabilities. Collaborate with cross-functional teams to execute with excellence. Build relationships with partners, agencies, and stakeholders. Experience & Qualifications 6 - 8 years’ experience in FMCG or consumer brand marketing Strong exposure to brand planning, NPD execution, media and creative development Experience working with cross-functional teams and agency partners Tertiary qualification in Marketing, Business, Communications or related field Skills & Personal Attributes Strong project management and communication skills Highly creative and adept at problem-solving, with a resourceful hands-on approach Commercially aware and detail-oriented Strong analytical abilities with data-driven decision-making approach Confident working across multiple campaigns and timelines Collaborative team player with a solutions mindset Resilient and perseverant, with a growth mindset and the ability to work in an agile, fast-paced business Naturally curious and consumer-obsessed Entrepreneurial spirit with the drive to challenge status quo Passionate about building brands that matter What We Offer A competitive salary package aligned to your level of experience and suitability for the role, Participation in company’s Performance Bonus plan Support provided for professional development and training, IT tools provided (laptop, monitor), A balance of working from home and the office (located in Dandenong South) Great breakout / kitchen area with cooking facilities; Onsite car parking is provided; A healthy & happy culture: Hybrid style flexible working from home, and our state-of the-art production facility and office; On-site gym; Healthy products to enjoy; Winning culture and amazing team; Access to exclusive offers and discounts; Confidential Employee Assistance Program (EAP). If you meet the above criteria and are interested in joining our dynamic and purpose-driven team, please submit your current resumedemonstrating why you’re the right fit for our Senior Brand Manager role. We accept applications from all people with the right to live and work in Australia. Made is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We welcome and value individuals from all backgrounds and ensure fair treatment for all employees. Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Design Industries Food and Beverage Manufacturing and Wholesale Food and Beverage Referrals increase your chances of interviewing at Made Group by 2x Sign in to set job alerts for “Brand Manager” roles. Richmond, Victoria, Australia 2 weeks ago Docklands, Victoria, Australia 2 weeks ago Senior Digital Marketing & Media Manager Moorabbin, Victoria, Australia 2 weeks ago Southbank, Victoria, Australia 3 weeks ago Senior Marketing Manager - Wilson ( 12 month contract) Moorabbin, Victoria, Australia A$130,000.00-A$140,000.00 4 weeks ago Melbourne, Victoria, Australia 2 months ago Abbotsford, Victoria, Australia 3 weeks ago Melbourne, Victoria, Australia 3 weeks ago Melbourne, Victoria, Australia 2 weeks ago Melbourne, Victoria, Australia 3 weeks ago Category Marketing Manager - Hawthorn East Hawthorn East, Victoria, Australia 5 days ago Box Hill South, Victoria, Australia 1 week ago Broadmeadows, Victoria, Australia 3 weeks ago Melbourne, Victoria, Australia 5 days ago Brand Manager Contract (UK working holiday visas welcome) Melbourne, Victoria, Australia 1 week ago Senior Executive, Brand, Marketing and Digital Melbourne, Victoria, Australia 2 weeks ago Senior Brand Manager - Snickers & Twix (Contract) Melbourne, Victoria, Australia 5 days ago Melbourne, Victoria, Australia 2 weeks ago Hawthorn East, Victoria, Australia 1 day ago Melbourne, Victoria, Australia A$130,000.00-A$175,000.00 1 day ago Melbourne, Victoria, Australia 2 weeks ago Abbotsford, Victoria, Australia 3 weeks ago Melbourne, Victoria, Australia 22 hours ago Keysborough, Victoria, Australia 13 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. J-18808-Ljbffr
