About Us Sportscafe Media Group is a fast-growing, irreverent, character-driven media company delivering unfiltered fun across sports and culture. We're building a new generation of digital-first shows that blend old-school values with modern madness — think rogue sports legends, strong banter, and content that connects with fans. Now expanding into Australia, we’re on the hunt for a digital growth specialist to lead our charge into YouTube, podcasts, and beyond. Role Overview We’re looking for a strategic, hands-on Digital Growth Specialist to drive audience growth across our video and podcast network, social platforms, and website. You’ll lead the charge on: · Growing YouTube channels : Strategy, content optimisation, thumbnails, metadata, engagement, growth hacks. · Scaling our podcast audience : Cross-platform promotion, analytics, placements, and monetisation strategies. · Social media support : Work alongside our content and design teams to drive growth on Instagram, Facebook, and TikTok — building hype, engagement, and shareability. · Website development : Oversee the build and evolution of our digital hub — bringing together all our shows, content, and eventually, our marketplace. Key Responsibilities Key Responsibilities ·Create and execute a growth strategy across YouTube, Spotify, Apple, and other key platforms. ·Analyse performance and optimise titles, thumbnails, metadata, publishing schedules. ·Identify and act on content trends and audience insights. ·Manage cross-platform promotional tactics (reels, shorts, clips, teasers). ·Work with the creative team to align growth strategies with talent, brand, and sponsor priorities. ·Collaborate with developers and designers to shape our central digital hub and audience funnel. ·Develop systems and metrics for measuring performance, growth, and engagement across all platforms. Metrics, Reporting & Optimisation - Develop the right metrics and KPIs for growth, engagement, retention, and conversion across platforms - Build dashboards and reporting systems that track what matters—and surface actionable insights - Analyse audience data across platforms to spot trends, identify opportunities, and steer strategy - Create internal rhythms for performance reviews, test reporting, and iteration planning Community Building & Engagement - Oversee the Build of a Sportscafe community engine (e.g. Website Facebook Groups, Discord, comments-as-content, IRL touchpoints) - Create scalable engagement systems: member perks, fan shoutouts, user-generated content campaigns - Identify, nurture, and activate superfans, micro-influencers, and brand ambassadors Tech Stack & Digital Infrastructure - Define and manage the roadmap for a world-class digital ecosystem (website, app, membership hub) - Work with internal teams and external partners to implement audience capture, email marketing, CRM, and commerce tools - Ensure seamless integration between content platforms, owned media, and e-commerce Monetisation & Conversion - Build funnels that convert audience into customers for merch, events, exclusive content, and marketplace offerings - Design and execute campaigns that drive traffic from content to commerce (e.g. shoppable videos, links in bios, limited drops) - Work closely with Head of Revenue to track growth ROI and support sponsor deliverables where digital is involved What Success Looks Like - YouTube subscribers and podcast listeners and engagement grow exponentially - Facebook group and online community become daily rituals for fans - Website becomes a go-to hub for content, conversation, and commerce - Merch, marketplace, and fan experiences generate meaningful revenue - Sportscafe becomes a digital brand fans talk about, share, and feel part of - Clear, reliable reporting shows consistent growth and actionable insights You’ll Thrive in This Role If You: ·Have 3–6 years of experience in digital growth or content marketing — ideally in media, sports, podcasting or entertainment. ·Know the ins and outs of YouTube growth like the back of your hand. ·Understand how to build and grow podcasts from a digital-first perspective. ·Are fluent in social platforms and know how to drive organic reach and viral moments. ·Are data-driven and love using metrics to back your creative instincts. ·Can juggle strategy with scrappy execution — this is a hands-on role. ·Have a passion for sports, media, or just making great shit that people actually watch. Bonus Points - Experience at a fast-growing media brand or creator-led company - Knowledge of sports fandom in NZ/AU markets - Can make memes, spot trends, and speak fluent internet Perks & Culture Salary will be supplemented with performance bonus structure - Work with iconic personalities and former athletes - Fast-paced, creative, no-suits-needed culture - Opportunity to shape the next great trans-Tasman media brand - Competitive salary bonus potential equity upside To Apply Send your CV, a short note about why you're right for this role, and links to content or platforms you’ve helped grow to ric@sportscafe.com We’ll be interviewing candidates as they apply — so don’t wait. J-18808-Ljbffr