Position Title: Head of Marketing Department: Marketing Location: Marrickville - Hybrid work arrangements may be negotiated based on your experience and circumstances Employment Type: Full-Time - If desired by the right candidate, this role could be structured as permanent part-time Role Summary The Head of Marketing leads the strategic and operational direction of the marketing function, responsible for driving brand awareness, customer acquisition, retention, and revenue growth across all channels. This role owns the brand voice and marketing calendar, manages a small team and agencies, and works closely with cross-functional stakeholders to ensure cohesive execution. Core Responsibilities Position Title: Head of Marketing Department: Marketing Location: Marrickville - Hybrid work arrangements may be negotiated based on your experience and circumstances Employment Type: Full-Time - If desired by the right candidate, this role could be structured as permanent part-time Role Summary The Head of Marketing leads the strategic and operational direction of the marketing function, responsible for driving brand awareness, customer acquisition, retention, and revenue growth across all channels. This role owns the brand voice and marketing calendar, manages a small team and agencies, and works closely with cross-functional stakeholders to ensure cohesive execution. Core Responsibilities Planning and Management Team & Capability: Manage and mentor a small internal team, external agencies, as well as collaborate with other departments and stakeholders Marketing Strategy & Roadmap: Develop and communicate a unified marketing strategy that integrates organic, performance, influencer, showrooms and PR channels. Content: Develop, organise and distribute brand-aligned content Campaign & Calendar Planning: Own the global marketing calendar and campaign roadmap, coordinating across departments and regions. Budget Planning: Define and manage annual and quarterly marketing budgets, including allocation for paid media, PR, influencers, content, and events. Channel Strategy: Establish channel-specific goals and strategies (e.g., paid media, SEO, email, influencer, PR, partnerships, content). Execution Agency Management: Oversee agencies and freelancers to ensure performance and cost-efficiency. Integrated Campaign Delivery: Lead the execution of 360-degree campaigns including product launches, sales events, and brand moments. Creative Development: Oversee the development of on-brand, effective creative assets across all media formats. Performance Marketing: Direct paid acquisition strategies across platforms (Google, Meta, YouTube, Affiliates, etc.) to meet efficiency goals. Lifecycle & CRM: Optimise the customer journey via email, SMS, loyalty, and segmentation strategies. Retail Support: Deliver in-store marketing campaigns and drive traffic to our showrooms Events & Brand Activations: Plan and execute strategic events, pop-ups, and experiential campaigns. Data & Optimization Analytics & Reporting: Use data dashboards to generate actionable insights and hold suppliers accountable. Customer & Market Insights: Leverage internal and external data to refine messaging, segmentation, and campaign planning. Attribution & ROI: Track performance by channel and influence budget allocation. Tooling & Technology: Ensure the marketing stack (e.g., GA4, Klaviyo, Shopify, PR/influencer tools) is optimised. Testing & Continuous Improvement: Lead A/B testing program and post-campaign reviews. Success Profile Capabilities & Competencies Creative Judgment Collaborate well with cross functions Team Leadership & Development Continuous improvement mindset; seeks insights and likes feedback Hands on Data Fluency How do your skills match this job? How do your skills match this job? Sign in and update your profile to get insights. Your application will include the following questions: Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Head of Marketing? How many years' experience do you have in a marketing role? How many years of people management experience do you have? Do you have experience with Search Engine Optimisation (SEO)? Do you have experience in a sales role? Do you have experience with multi-variate and A/B testing methodologies? To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory. Featured jobs Marketing Manager Bailey Nelson Sydney NSW 5d ago Head of Marketing (Brand and Communications 22d ago Head of Marketing, Australia and New Zealand J-18808-Ljbffr
