Paid Media Specialist Leichhardt | Hybrid Work | Health Industry Leader Join our fast-growing in-house marketing team and help shape the future of healthcare in Australia. At ForHealth, we’re committed to delivering quality, accessible healthcare across Australia. With 95 medical centres and a network of 1500 independent practitioners, we provide 8 million patient consultations annually. As part of the ForHealth Group, we’re focused on innovation, culture, and exceptional patient care. About the Role As a Paid Media Specialist, you'll be responsible for executing and managing digital campaigns across Google Ads and Meta. You'll support a wide range of brands including Medical Centres, Dental, Evoca, Travel Vaccination, Urgent Care, Skin2, and GP recruitment. This is a hybrid role, based in Leichhardt, with flexibility to work from home 3–4 days per week. Key Responsibilities Search Engine Marketing (SEM): Plan, implement, and manage high-performing PPC and Performance Max campaigns Manage budgets, forecast costs, and optimise ROI Perform keyword research and competitor analysis Collaborate with the team to optimise copy and landing pages Track, measure, and build reports on campaign performance Paid Social: Execute paid strategies across Meta platforms for awareness, lead generation, and conversion Build and refine target audiences, write ad copy, and conduct A/B testing Measure ROI and report on campaign outcomes Collaboration & Innovation: Work closely with internal stakeholders including SEO, design, recruitment, and brand teams Stay ahead of industry trends, tools, and best practices Troubleshoot and resolve performance issues proactively What You’ll Bring 3 years of hands-on experience with Google Ads and Meta campaign management Strong understanding of paid media, performance marketing, and lead generation Proficiency with digital marketing and analytics tools (e.g., GA4, Google Tag Manager, Power BI) Strong analytical mindset and experience building campaign reports Experience in a multi-brand or agency environment is highly regarded Tertiary qualification in Marketing, Digital Marketing, Business, or a related field Why Join Us? 20% Dental treatments for you and your family Gym membership discounts (fitness passport) and health insurance Opportunity to work across diverse healthcare brands and campaigns Be part of a mission-driven organisation helping to build a healthier Australia Collaborate with a passionate, high-performing digital marketing team Flexible hybrid working model, with time in our Leichhardt office to connect and innovate Ready to make an impact? Apply now and join a team that’s transforming healthcare, one campaign at a time. ForHealth Group is committed to diversity and inclusion. We welcome applications from people with: Aboriginal and Torres Strait Islander ancestry; disability; culturally and linguistically diverse groups; the LGBTIQA community; veterans; carers; refugees; and people of all ages. ForHealth Group fosters a safe, respectful, and inclusive organisation culture which aims to eliminate behaviours that are unlawful and not in line with the 10 things that make us tick (our Values).
