Job Description We are seeking a strategic and results-driven leader to join our team as the Group Head of Campaign and Communications Strategy. This newly created senior leadership role offers the opportunity to shape and execute global customer campaign strategies across both paid and owned channels. Key Responsibilities: Lead the development and execution of global customer campaigns, including The Adventure Program and Holiday HQ, across CRM, search, DOOH, and other targeted paid channels. Oversee the creation of compelling value propositions, customer segmentation strategies, and CRM optimisation initiatives to drive customer acquisition, retention, and engagement. Build and lead a high-performing team, fostering a culture of collaboration, innovation, and continuous improvement. Monitor and analyse campaign performance to ensure achievement of attendance and enrolment targets, while maintaining cost-per-acquisition (CPA) goals. Design and share comprehensive monthly performance and Board reports with insights that explain the achieved results in relation to ANZ and Global targets. Here's why you'll love working with us: Recognition: Get ready for quarterly awards nights – we're all about celebrating wins! Hybrid Work: Embrace a hybrid working model that offers flexibility, including the convenience of work-from-home and in our office based in Camberwell. Pawsitive Vibes: We're dog-friendly! Say hello to furry friends in the office.
