VicRoads Registration and Licensing Services (RLS) has undergone a major organisational transformation and now, as a corporate entity, is creating a stronger business model to deliver VicRoads' long-term strategy. The outcome of this corporate transformation is greater investment in our people, systems and technologies which will not only deliver greater capability internally but enable the delivery of new digital products and services to enhance the experience for our customers, our partners, and the Victorian community. You have an amazing opportunity to make a truly significant impact on our team, the wider business as well as our stakeholders during this exciting period of growth for the company. Annual salary range: Commensurate with experience Employment type: Full Time – Ongoing Usual work location: 180 Lonsdale Street, Melbourne / Working from home About the opportunity We’re seeking a proactive, creative and motivated Social Media & Content Specialist to bring VicRoads social media strategy to life and help grow its impact. Working in a dynamic team under the direction of the Email and Content Manager, key responsibilities include: Developing, implementing/executing, optimising engaging content for VicRoads Registration and Licensing and Custom Plates social media channels Owning community management – actively monitoring and responding to audience interactions, comments and messages to build strong online engagement and brand trust, and monitoring for issues Researching social media activities, identifying trends and emerging issues and working with the business to develop strategies to communicate and mitigate Reporting on social media behaviour and key metrics. Other responsibilities include social content development, creation of design assets and supporting and building eDMs and blog posts. About you We’re looking for someone with the following skills and experience Solid corporate experience developing, implementing and evaluating digital and social media strategies and campaigns that adhere to VicRoads brand guidelines and tone of voice. Strong verbal and written communication, presentation skills, creative skills with the ability to craft compelling copy for social media and digital platforms – adapting tone, style and messaging to suit different audiences and platforms. Ability to provide sound advice to key stakeholders on digital engagement best practice and customer sentiment. Experience using social media management tools, building social media reports and using online analytics tools. Ability to use data to optimise social content, blog and EDM marketing. Capability to identify opportunities for the use of new social media channels, tools and techniques. Our culture Innovation powers progress, but it doesn’t come without support. To attract, retain, and develop talented people, we reward initiative and ingenuity, foster collaboration, and offer dynamic career development. At VicRoads, we embrace diversity and inclusion and we’re proud our workforce reflects the community we work for. What we offer Competitive salary and benefits Supportive, diverse, and inclusive work environment Opportunities for professional and personal development Flexible working arrangements and family-friendly practices How to apply Please submit your application via the “Apply” button. For a copy of the Position Description please email talentacquisition@vicroads.com.au Unfortunately, applications cannot be accepted via this email. VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence. VicRoads is required to evidence your right to work in Australia and may ask for your consent to check records maintained by the Department of Immigration and Border Protection as well as records maintained by Victoria Police and VicRoads as part of the selection process. Information provided to VicRoads will be treated in the strictest confidence.
