Job Description We are looking for a talented CRM Marketing Specialist to join our Audience Growth Operations team within Nine’s Publishing business. You will play a key role in implementing subscriber vision for engagement, retention, growth, and re-activation lifecycle campaigns. Working closely with the Marketing Automation Lead, you'll execute targeted campaigns using our customer data platform and manage our customer relationship management system. This is an opportunity to directly impact our audience growth and retention, contributing to the success of our publishing initiatives. Day to day you will: Design, build, and optimise automated marketing campaigns using Salesforce Marketing Cloud (SFMC). Define audience segmentation criteria and build robust data extensions using SQL to ensure the right message reaches the right person. Champion continuous improvement by supporting A/B testing to optimise campaign results. Create dynamic and personalised email content for our subscribers using AMPscript. Monitor the platform and support data cleanup activities. Help identify, investigate, and resolve platform and data issues to support the maintenance of seamless marketing operations.
