Social Media & Creative Content Lead Location: Healesville distillery Responsibilities Develop and execute Four Pillars' social media strategy across key platforms including Instagram, Facebook and LinkedIn and expand to recent platforms. Lead end-to-end social media creation, from ideation and briefing through to production, publishing and performance analysis. Partner with the Design team to ideate, brief and produce content for campaigns and other brand touchpoints. Drive creator collaboration strategies that build brand love and advocacy. Monitor social trends, audience behaviour, and industry activity to identify opportunities and inform content direction. Drive high performing paid social media campaigns and manage budgets. Partner with Brand, Sales, Trade, Design, Hospitality and more to support content needs and deliver integrated campaigns. Use platform analytics and performance data to optimise content, improve engagement, and drive commercial outcomes. Lead, coach and develop a team of creative and social specialists. Qualifications A track record of developing and delivering high-performing social media strategy and running social media accounts for brands. Experience with visual direction across photo and video, from low-fi lifestyle content to campaign shoots. Solid copywriting and editing skills, with proven ability to find a story. Deep understanding of social platforms, content creation, community management and digital trends. A passion for consumer culture, storytelling and building brands through community engagement and compelling content. Experience leading creative teams and creating a high-performing setting. Experience in paid social, with a deep understanding of Meta Ads Manager. Experience within FMCG, lifestyle, spirits, beverage or alcohol brands highly regarded but not essential. A proven ability to concept and execute culturally relevant content that delivers both engagement and business impact. J-18808-Ljbffr J-18808-Ljbffr
