Job Description Within the boutique, your main mission will be to drive its overall performance by delivering an exceptional and highly personalized customer experience, achieving business objectives and leading a team to excellence, in full alignment with Audemars Piguet’s standards, values and retail vision. As Audemars Piguet’s first official boutique in Australia, this role represents a unique opportunity to establish and develop the brand’s presence in the market, setting the foundation for long-term growth and desirability. In this context, you will be responsible for: Driving the overall performance of the boutique while increasing traffic, market share and overall profitability Ensuring an exceptional and consistent customer experience across the entire client journey, in line with brand standards Acting as a brand ambassador and establishing Audemars Piguet as a reference for top-tier clients in the Australian market Implementing retail strategies, guidelines and processes to ensure operational excellence and business performance Building and developing a high-value client base from the ground up, with a strong focus on HNW and top-tier clients Defining and executing client strategies including acquisition, segmentation and long-term client development Driving client engagement through targeted activations, partnerships and personal networks within the local luxury ecosystem Monitoring and managing the client database (CRM) to support client development and engagement Managing boutique performance through close monitoring of KPIs, sales pipeline and conversion Analyzing local market trends and competitor activity to identify opportunities and drive business decisions Leading, coaching and developing the team to ensure engagement, performance and achievement of objectives Fostering a high-performance culture based on accountability, collaboration and excellence Maintaining a strong on-floor presence, ensuring excellence in service, storytelling and client journey at all times Overseeing boutique operations to ensure seamless execution and alignment with brand standards Building strong relationships with internal stakeholders to ensure alignment with local, regional and global priorities Ensuring full compliance with internal policies, operational standards and corporate governance requirements