At Blue Light Card, our mission is to support and celebrate those who serve communities with unwavering dedication - from emergency services to healthcare, defence, and education sectors. By offering exclusive benefits and discounts through partnerships with top brands, we aim to make a meaningful impact on their everyday lives. Founded in the UK in 2008, we now have more than 6 million members globally. We launched in Australia in 2022 with the same commitment to supporting those who serve. This is an opportunity to be part of a team driving the next chapter of Blue Light Card’s journey, blending purpose with measurable commercial success. The role: As Partnership Marketing Manager, you’ll sit at the intersection of our B2B partnerships and brand growth - turning our member partnerships into marketing engines that drive sign-ups and awareness across Australia. Reporting to our Head of Marketing, you’ll own the end-to-end marketing relationship with our B2B partner organisations and build integrated marketing plans that get the most out of them. What you’ll do: Partnership marketing & activation • You’ll develop and run integrated marketing plans for our B2B frontline membership organisations and our retail partners, keeping campaigns insight-led and commercially focused • Act as the main marketing contact for partner organisations, building relationships that unlock new opportunities • Work closely with the B2B Sales team so marketing activity supports the wider commercial relationship, bringing partnerships to life with compelling offers, collateral and brand amplification • Drive new member sign-ups through partnership-led campaigns, with clear KPIs and reporting against growth targets Retail partner advertising • You’ll lead the development of advertising opportunities with key retail partners, working with the Partnerships team to bring retailers to market • Build go-to-market plans that maximise exposure for retail partners across our owned channels and beyond • Drive brand awareness through retail partner campaigns, balancing partner objectives with our member-first approach • Surface the most compelling retail offers and package them into B2B-ready marketing assets the Sales team can use with organisational partners across nursing, teaching and allied health Planning & reporting • Manage campaign planning, budgeting and post-campaign analysis for all partnership marketing activity • Stay close to market trends and competitor activity to keep sharpening our partnership marketing approach What we’re looking for • 5 years in a marketing role, with at least 2 years in a B2B, partnership or trade marketing capacity • A track record of delivering integrated marketing campaigns that drive measurable growth • Creativity. You'll concept bold & brave campaigns & activations • Experience managing commercial relationships with external partners or retailers • Exposure to member acquisition or performance marketing is a plus • You're confident across digital, CRM (Braze), social and above-the-line channels, and comfortable managing multiple partners and campaigns at once • You're a collaborative operator who works well across Partnerships, Product and Creative What’s on offer • A competitive base salary • 24 days annual leave birthday leave, moments that matter & volunteer leave • $1,000 health insurance contribution $1,000 personal development fund • Paid parental leave, an EAP, and your own Blue Light Card • Hybrid working — 3 days in our Sydney CBD office, 2 from home If you want to build marketing partnerships that genuinely move the needle — and help Australia’s essential workers make their money go further — we’d love to hear from you. remote
