Work on high-profile residential developments with large-scale marketing budgets Own and lead the digital marketing function with genuine autonomy and influence. Direct access to senior leadership and strong career growth opportunities An exciting opportunity has become available for a Digital & Buyer Experience Manager to join a leading project marketing business specialising in residential developments across Sydney. This is a rare opportunity for a commercially minded digital marketer who wants to take ownership of an entire customer journey — from lead generation through to buyer conversion. Combining digital marketing, CRM strategy, automation, analytics, and buyer experience, this role is ideal for someone who enjoys both strategic thinking and hands-on execution. The Opportunity You'll become the driving force behind the company's digital marketing performance and buyer journey strategy, ensuring every campaign, lead, and marketing dollar contributes to measurable sales outcomes. Working closely with senior leadership, sales teams, and project stakeholders, you'll oversee digital campaigns, optimise conversion pathways, build automation systems, and use data to improve performance across multiple residential developments. This is a high-impact role offering genuine autonomy and the opportunity to shape the future of a growing business. Key Responsibilities Own and optimise the end-to-end buyer journey from enquiry through to sale Identify opportunities to improve lead conversion and customer experience Develop strategies to increase enquiry quality and buyer engagement Align campaign messaging and content with each stage of the buyer journey Campaign Management Plan, launch, and optimise digital campaigns across Meta, Google, and other platforms Manage campaign budgets and performance across multiple residential projects Monitor lead generation, audience engagement, and conversion outcomes Test and refine audiences, creatives, and campaign strategies to maximise ROI About You Experience in digital marketing, performance marketing, CRM strategy, or growth marketing • Strong understanding of Meta Ads, Google Ads, and lead generation campaigns • Experience building CRM automations and customer nurture journeys • Highly analytical with a data-driven mindset • Strong project management and organisational skills • Ability to work autonomously and manage multiple priorities • Excellent communication and stakeholder management abilities • Experience within real estate, project marketing, property development, or high-volume lead generation environments highly regarded What's On Offer Opportunity to lead and own the digital marketing function Work on high-profile residential development projects across Sydney Genuine autonomy and influence within the business Direct access to senior leadership and decision-makers Exposure to large-scale marketing budgets and campaigns Modern systems, technology, and automation tools Career growth within a high-performing and ambitious team Collaborative culture focused on innovation, performance, and growth Apply Now If you’re ready to step into a strategic leadership role with one of the most forward-thinking franchise groups in the real estate industry, click Apply or contact Rhiannon Cook on 0435760038 for a confidential discussion. SCR-rhiannon-cook Reference number: RC.123.12 Profession:Real EstateSALES & MARKETING COORDINATOR Company: Gough Recruitment AU Date posted: 19th Jun, 2026
