Own and deliver total retail and concession sales performance across all brands, stores, and concession partners. This role is accountable for driving sales, profit, and team performance through strong leadership, disciplined execution, and a relentless focus on the customer. Key Accountabilities 1. Total Sales & Profit Ownership Deliver all sales targets across: o Retail store network Own: o LFL sales growth o Total sales vs budget o Store EBIT Drive key metrics: o ATV o IPS o Add-on % o Conversion 2. Channel Leadership Lead: o State Managers / Regional Sales Managers (Retail stores) 3. State/Regional Leadership & Sales Culture Build a high-performance, sales-led culture across all channels Set clear expectations: o Sales first o Pace and urgency o Accountability Actively coach: o Leaders o Underperforming regions / stores o High-potential talent 5. Trading & Execution Partner with Buying, Planning & Marketing to: o Land product promotions o Focus on the best selling SKUs Sales Capability & Training Own sales capability uplift: o Selling behaviours (ATV, IPS, add-ons) o Product knowledge o Promotional readiness 7. Structure, Talent & Performance Management Own: o Performance o Talent development o Role clarity KPIs Total Sales vs Budget LFL Sales Growth EBIT Contribution ATV / IPS / Add-on % Sales per sqm (Concessions) Wage to Sales % Top vs Bottom Store / Door Performance Profile Proven national retail sales leader across multi-site networks Experience managing both owned retail and concession/wholesale environments Strong commercial and trading mindset High energy, pace, and accountability Obsessed with results and execution
