QFS Pty Ltd is an Australian-owned business specialising in the supply and installation of fences and fencing equipment across Australia. We are seeking a skilled and reliable Marketing Specialist to join our team and contribute to the successful promotion and growth of our services and products. This hands-on role is responsible for identifying market opportunities and advising management on the development, coordination, and implementation of marketing strategies, pricing initiatives, and promotional activities. As a Marketing Specialist, you will play a key role in promoting the company, attracting new clients, identifying emerging market trends and opportunities, expanding service offerings, and improving the quality and visibility of the services we provide. Key Responsibilities: Interpreting market trends, customer insights, and performance data to develop effective marketing strategies and business plans. Designing and developing innovative concepts for promotional and advertising campaigns. Coordinating and maintaining communication with external suppliers, partners, and marketing agencies. Advising on digital marketing initiatives, including Search Engine Optimization (SEO), social media strategies, and marketing performance analysis. Managing social media platforms by creating engaging content and increasing audience interaction across digital channels. Creating marketing content such as articles, newsletters, videos, podcasts, and brand storytelling campaigns. Optimising the company’s online presence and website performance through SEO techniques. Executing email marketing campaigns to strengthen customer engagement, loyalty, and retention. Managing online advertising campaigns across platforms including Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads. Building partnerships with influencers, creators, and online communities to increase brand visibility and market reach. Applying analytical and data-driven approaches to monitor campaign performance and support marketing decisions. Qualifications and Skills Tertiary qualification in Digital Marketing or IT and/or more than 5 years’ experience in a related field. Strong SEO expertise Experience with Google Analytics, Search Console and performance reporting Proficiency across CMS platforms and digital content creation Strong communication, organisational and stakeholder engagement skills Ability to manage multiple priorities in a fast-paced environment Marketing analytics experience - interpreting campaign performance and customer behaviour and the ability to connect marketing to revenue and growth Strong attention to detail and pride in your work What We Offer: Competitive salary $79,500 per year Full time position for a minimum of three years A collaborative and supportive work culture Opportunities for professional development and growth Flexible working arrangements
