The Role This is the role for someone who genuinely loves the intersection of marketing and technology — and can hold both the strategic view and the operational detail at the same time. As MarTech Lead (Strategy & Operations), you'll own the global MarTech roadmap for Flight Centre Travel Group's Corporate brands, spanning FCM and Corporate Traveller. That means auditing what we have, identifying what's underperforming or redundant, defining integration requirements, managing vendors, and making sure the tools we invest in actually move commercial needles — CPL, MQL quality, attribution accuracy, conversion velocity. This is a senior individual contributor role. You're not managing a team, but you are managing accountability. You'll work cross-functionally with Brand, Growth, Lifecycle, Data, Sales, and senior leadership — including the CMO. You'll need to influence without authority and communicate technical complexity in ways that make sense to non-technical stakeholders. If you've spent your career building MarTech capability in B2B environments and you're ready to own a stack of real scale and commercial consequence, this one's worth a look. What You'll Do MarTech Strategy & Stack Governance Own the global MarTech roadmap across FCTG Corporate brands Run quarterly and annual stack audits covering performance, utilisation, redundancy, and ROI Identify optimisation opportunities across marketing automation, CRM integrations, analytics, CRO, paid media, and reporting platforms Keep the stack aligned with global B2B marketing strategy and commercial objectives Integration Leadership & Data Alignment Define integration requirements across marketing, sales, analytics, and data platforms Develop and prioritise the MarTech integration roadmap in partnership with the Data team Translate marketing requirements into clear business and technical briefs Validate integration outputs for data accuracy, attribution integrity, and lifecycle tracking Lead post-integration performance reviews to assess actual business impact Note: This role defines integration strategy and owns outcomes — it does not build integrations. Commercial Oversight & Vendor Management Own vendor evaluation, procurement support, and contract renewal processes across the stack Run cost-benefit and ROI modelling for new tools and renewal decisions Identify consolidation opportunities and reduce tool duplication across regions and brands Monitor annual MarTech spend (outside lifecycle platforms, $300-500k range) for cost efficiency Negotiate improved commercial terms where there's opportunity Adoption, Enablement & Governance Develop governance frameworks, documentation standards, and usage guidelines Lead enablement sessions to drive consistent tool adoption across global marketing teams Monitor utilisation and call out under-performance before it becomes a problem Partner with Product Owners and marketing stakeholders to get the most from existing investment Performance & ROI Accountability Define success metrics for MarTech investments — CPL, MQL-to-SQL conversion, CAC impact, attribution accuracy, campaign velocity Deliver quarterly ROI reporting and optimisation recommendations to senior stakeholders Stay across emerging MarTech trends and assess buy vs. build decisions with Data and IT What Success Looks Like The stack is audited, rationalised, and performing — with clear evidence of ROI across tools Integration requirements are defined clearly and delivered on time, with clean data outputs Vendor contracts are managed proactively — no surprises at renewal Marketing teams know how to use their tools and are actually using them Senior stakeholders get reporting they trust and recommendations they can act on About You Essential 4 - 6 years in marketing technology, marketing operations, or digital marketing strategy Hands-on experience owning and optimising a MarTech stack in a B2B organisation Strong understanding of CRM, marketing automation, attribution models, analytics platforms, and digital performance tools Proven experience leading MarTech implementations and integration initiatives Experience with vendor evaluations, procurement processes, and commercial negotiations Ability to connect technology decisions directly to commercial KPIs — CPL, MQL, SQL, CAC Comfortable working cross-functionally with Data and IT teams to define requirements A self-starter who operates well with high autonomy and clear accountability Highly Regarded Experience in B2B lead generation environments — travel, professional services, or multi-brand organisations Relevant certifications: Salesforce, Marketing Automation, Google Analytics or equivalent Familiarity with platforms including Salesforce Account Engagement, StackAdapt, GA4, Power BI, Unbounce, or similar Please advise your leader before applying Please Note: applications will only be considered by Australian-based candidates who have the right to work without restriction or requiring visa sponsorship. Remote working options are not available for this position.
