Job Title: Social Media Manager Location: Remote (Australia) with monthly travel to Hong Kong We are looking for a Social Media Manager to lead organic social media strategy and execution across global markets. This is a high-impact role for a creative and commercially minded social media professional who can drive audience growth, content performance, community engagement, and brand awareness across multiple platforms. Responsibilities Own and execute the organic social media strategy across key channels including Instagram, TikTok, YouTube, X, and LinkedIn Develop and manage content calendars, social campaigns, and platform-specific content strategies Lead community management, audience engagement, and user-generated content initiatives Collaborate with ambassadors, creators, and internal teams to deliver engaging social content Monitor trends, identify growth opportunities, and create reactive content Track performance, analyse results, and provide actionable insights to improve engagement and business outcomes Implement AI tools and workflows to enhance content creation, reporting, and social media operations Qualifications 6 years' experience in social media marketing, with experience leading a social function Strong knowledge of Instagram, TikTok, YouTube Shorts, and other emerging platforms Proven track record of growing social communities and delivering measurable results Hands-on content creation experience, including short-form video and copywriting Strong analytical skills and experience using social media reporting tools Experience working with influencers, ambassadors, athletes, or celebrity talent is highly regarded Comfortable using AI tools to improve productivity and content performance Benefits Opportunity to work with a globally recognised high-growth brand Significant ownership and influence over global social media strategy Collaborative, innovative, and fast-paced environment Career growth opportunities within an expanding international business If this sounds like the right opportunity for you, we'd love to hear from you.