An exciting opportunity exists for an experienced Senior Digital Marketing Specialist to join a globally recognised software, information and professional services organisation supporting a market-leading Tax & Accounting division. This is a hands-on role for a commercially focused digital marketer who can hit the ground running and take ownership of multiple concurrent campaigns across acquisition, demand generation, revenue generation and digital performance. Working closely with product, sales and marketing teams, you will be responsible for driving qualified leads, SQLs, customer acquisition and revenue growth through a mix of digital channels including SEO, email marketing, website optimisation, marketing automation, paid campaigns and content marketing. Responsibilities Manage and execute end-to-end digital marketing campaigns across multiple projects and productsDrive digital acquisition, demand generation and revenue generation initiativesMonitor and optimise SEO performance, website traffic and campaign KPIsOwn campaign reporting and provide actionable insights to stakeholdersDevelop and optimise website content, landing pages and digital assetsExecute sophisticated email marketing and marketing automation campaignsConduct competitor analysis and market research to identify growth opportunitiesManage both organic and paid digital marketing activitiesWork closely with internal stakeholders to ensure alignment between marketing, sales and product teamsEnsure all campaigns are delivered on time, within budget and aligned to brand standards Your Profile Proven experience managing multiple digital marketing campaigns simultaneouslyStrong background in demand generation, digital acquisition and lead generationExperience owning campaign performance and revenue-related KPIsAdvanced SEO knowledge and experience improving organic performanceStrong understanding of marketing automation platforms and customer journeysExperience analysing campaign performance and translating data into actionable insightsHands-on experience across email marketing, website optimisation and digital content managementCommercially minded with the ability to balance creativity, performance and business outcomes Contact If you're interested, suitable & available to start ASAP - Please email your resume to: james.morgan@adecco.com.au
