Job Description Are you passionate about digital innovation, customer experience, and operational excellence? Are you looking to play a key role in driving the performance, consistency, and growth of the Bosch Car Service network — a globally recognised workshop concept supporting over 15,000 partner workshops worldwide. This is a unique opportunity to combine operations, digital marketing, and network development in a highly visible, cross-functional role. As the Workshop Systems & Digital Marketing Specialist, you will drive the success of the Bosch Car Service network across Australia and New Zealand by ensuring consistent execution, strong digital presence, and operational excellence across all partner workshops. In this full-time, permanent role based at our Clayton headquarters you will act as the key connector between workshops, sales teams, and internal stakeholders—supporting both on-the-ground operations and digital ecosystem performance . Key Responsibilities Workshop Concept & Network Performance Drive implementation and compliance of Bosch Car Service standards across the network (brand, CI, customer experience, service processes) Provide operational coaching, audits, and action plans to improve workshop performance and consistency Support workshops with technical inquiries and system-related processes Act as the first point of contact for internal sales teams on workshop concept topics Lead rollout of new services, including business models, pricing strategies, and value-added services Digital Ecosystem & Integration Manage on-boarding/off-boarding and optimisation of Bosch Car Service digital platforms Ensure integration across websites, CRM systems, analytics tools, and marketing platforms Maintain data accuracy and reporting through Power BI and CRM systems Troubleshoot system issues and continuously enhance digital tools and functionality Communicate updates and drive adoption of digital solutions across the network Marketing & Customer Experience Plan and execute marketing strategies, campaigns, and promotions aligned with workshop programs Manage social media content, ensuring brand alignment and quality Support new workshop acquisitions through targeted campaigns Coordinate events, webinars, and training sessions (logistics, communication, attendance) Operations, Compliance & Governance Conduct audits to ensure compliance with brand and digital standards Maintain accurate documentation, workflows, and marketing processes Monitor and manage digital presence, including content accuracy and take down requests Drive consistency across customer journey touch points and workshop processes Stakeholder Engagement & Collaboration Build strong relationships with workshop partners, sales teams, and internal stakeholders Act as a cross-functional connector to resolve operational challenges and accelerate adoption Support continuous improvement initiatives across the network
