Senior Principal BA needed to lead business and solution analysis on a major enterprise Salesforce CRM program Your new company Join a large, well-regarded organisation undergoing a major digital transformation, focused on enhancing customer engagement through a modern enterprise CRM platform. You'll be working within a collaborative environment that values innovation, stakeholder engagement and delivering meaningful outcomes. Your new role As a Principal Business Analyst, you will play a key role in a large-scale CRM transformation program, helping to improve engagement at critical moments across the customer journey. You will lead business and solution analysis activities, work closely with program, business and technical stakeholders to translate business needs into clear, detailed requirements and user stories. Your responsibilities include facilitating workshops, mapping current and future-state processes, contributing to solution design and supporting testing and change activities to ensure successful delivery and adoption. This is a highly visible role in a complex, multi-project environment where you'll influence both business process improvements and technology outcomes. What you'll need to succeed Strong experience working with the Salesforce ecosystem in a solution-focused capacity Proven track record delivering enterprise technology initiatives in large, complex organisations Excellent business analysis skills across the full delivery life cycle, including requirements, process mapping and solution design Ability to engage and influence a broad range of stakeholders across business and technical teams Experience working in Agile and/or hybrid delivery environments Strong communication skills, with the ability to translate technical concepts into plain language What you'll get in return Opportunity to work on a high-impact, enterprise-wide transformation program A collaborative and forward-thinking team environment Flexible working arrangements What you need to do now If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now. If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career. 2999991