Summary: A rare opportunity has opened within the TotalFusion Marketing team for a full-time Social Media & Content Coordinator. In this role, you’ll own the daily content engine for one of Australia’s most premium wellness brands. You will lead the execution of our social and content pipeline – creating and delivering high-quality, platform-native content that drives engagement, builds community, and supports growth. This role is focused on bringing the TotalFusion brand to life across social, digital, and key in-club touchpoints. You will be responsible for delivering a consistent stream of engaging, on-brand content, while also supporting the delivery of broader marketing assets across the business. Key Responsibilities: Content Strategy, Planning & Execution (Core Focus) Own the planning and execution of organic social content across Instagram, TikTok, and Facebook Build and manage a rolling content calendar aligned to campaigns, brand moments, and key content pillars Bring forward content ideas informed by trends, culture, and performance insights, continuously improving output Run daily Instagram and TikTok Stories using a structured weekly framework (trainer takeovers, member Q&As, behind-the-scenes, class previews) Own day-to-day community management across social platforms, including comments, DMs, and engagement Coordinate with teams across multiple club locations to plan content, ensuring consistency and quality Creative Production & Asset Delivery Design and produce digital and in-club marketing assets including social paid ads and campaign collateral Leverage AI tools and templates to efficiently create high-quality in-house content Brief and coordinate external creative partners for larger-scale production, including print and campaign assets Work closely with the marketing team to execute campaigns, launches, and brand moments Platform Growth & Optimisation Drive the growth and engagement of TotalFusion’s social platforms, with a focus on Instagram and TikTok Work closely with the digital growth marketing specialist to support content amplification and campaign performance Contribute to building a strong, platform-native content presence that supports audience growth and brand reach About You 3 years’ experience in social media or content roles within a consumer brand (fitness, wellness, hospitality, or lifestyle preferred) Strong at shooting and editing short-form, mobile-first content (Reels/TikTok) with a clear understanding of hooks, trends, and retention Early adopter of tools and platforms that improve speed, creativity, and output Sharp copywriting instinct – captions that drive engagement, not just impressions Comfortable behind and in front of the camera, and able to direct others to capture content Analytics-literate, using Meta, TikTok and similar platforms to inform decisions Highly organised, able to manage multiple content streams and calendars Proactive, detail-oriented, and takes ownership from idea to execution Design capability (Adobe Creative Suite) highly regarded
