Pasticceria Papa | Sydney Pasticceria Papa is an established and highly respected Italian patisserie with over 35 years in the food industry. We are seeking a Senior Sales Representative with proven food, wholesale or FMCG experience to drive growth and strengthen key customer relationships. About the Role This is a hands-on senior role suited to someone who understands food production, wholesale supply, and long-term client relationships. You will play a key role in expanding our wholesale network while maintaining premium brand standards. Responsibilities: Identify and pursue new sales opportunities within the hospitality and catering sector. Build and maintain strong relationships with clients to ensure repeat business. Conduct market research to understand customer needs and industry trends. Prepare and deliver engaging sales presentations to potential clients. Collaborate with the marketing team to develop promotional materials and campaigns. Achieve and exceed sales targets set by management. Provide excellent customer service and support throughout the sales process. Maintain accurate records of sales activities and client interactions. Qualifications: Proven experience in sales, preferably within the hospitality or catering industry. Strong communication and interpersonal skills. Ability to work independently and as part of a team. Excellent organisational and time management skills. A proactive approach to problem-solving and customer service. Familiarity with CRM software and sales tracking tools is an advantage.