Townsville based (in our modern New York style head office) Billboards are booming - but most of them could be better. At POA, we’re looking for a designer who doesn’t just create artwork but sees opportunities everywhere, acts on them and lifts the standard. If you’ve ever driven past a billboard and thought “that could work harder” … this role is for you. About POA We’re a 40 year Queensland success story with a start-up mindset and over 2,000 billboard sites across the state. Everything we do is about helping local businesses stand out, connect with their communities, and grow through high-impact outdoor advertising. We’re also serious about leading the way - including operational efficiencies, AI and innovation across the business. About the role This is not just a sit-behind-the-desk design role. You’ll be expected to bring ideas, momentum and solutions and not wait for direction. You’ll be responsible for creating high-quality billboard and signage creative and more importantly, you’ll: Drive new ideas that improve campaign performance Get out on the road and review our sites in-market Bring back recommendations that lift impact and cut-through Explore new tools, trends and technologies (AI, motion, digital) Work closely with our sales team to help clients win Create strong internal assets (presentations, proposals, brand visuals) Be the expert in digital creations and animations We’re looking for someone who doesn’t wait for a brief - they create the brief. What you’ll bring Strong experience in Adobe Creative Suite - confident in shaping direction 2–5 years’ experience in a design role Curiosity around AI tools and how they can elevate creative Experience and/or interest in motion The confidence to challenge and improve creatives and designs A passion for design that actually works (not just looks good) A willingness to get out from behind the screen and into the real world A collaborative approach - we achieve more together What success looks like Your ideas directly improve campaign cut-through and client outcomes You proactively identify opportunities across our network Your work helps our team win more business You raise the standard of creative across POA Why this role stands out You’ll influence what thousands of people see every day You’ll have the freedom to bring new ideas to life You’ll play a real role in evolving how OOH creative is done You’ll join a team that values initiative, ownership and energy Sound like you? If you’re proactive, curious and driven to make creative better - we’d love to see how you think. Send through your CV and portfolio, plus a quick note on a billboard you’d improve and how.
