Townsville based (in our modern New York–style head office) Outdoor advertising is having a moment - and POA is leading it. We’re looking for someone who can take what we do in the real world and turn it into content that stops people mid-scroll - and more importantly, converts. This is a hands-on content role. You won’t just plan content - you’ll be out there capturing it, shaping it, and turning it into measurable growth. If you love the idea of being the person who makes people think “I see POA everywhere (and they look unreal)” - keep reading. About POA We’re a 40 year Queensland success story with a start-up mindset and over 2,000 billboard sites across the state. Everything we do is about helping local businesses stand out, connect with their communities, and grow through high-impact outdoor advertising. We’re serious about leading the way - including AI, innovation and smarter ways of working. About the role This is not a “post and hope” marketing role. You’ll own and execute our digital presence end-to-end - from capturing content in the field, to building strategy, to analysing what drives results. This role is part videographer, part content creator, part marketer - with a strong focus on performance. You’ll: Get out on the road and capture real content (billboards, campaigns, clients, behind-the-scenes) Film and edit high-quality short-form video (reels, stories, campaign highlights, testimonials) Build and execute a digital marketing strategy aligned to business growth Create a consistent content engine across social, web and campaigns Turn campaigns into proof (before/after creative, results snapshots, client stories) Manage and optimise digital channels (social, website, paid activity) Run and refine paid campaigns (Meta, Google) to drive awareness and leads Use data and insights to guide what we do next (analytics, performance tracking, ROI) Support sales with high-impact marketing assets (one-pagers, decks, campaign explainers) Explore new tools, platforms and technologies (AI-assisted content, automation, editing) We’re looking for someone who doesn’t wait to be told what to post - they see the story, build the plan, and act on it. What you’ll bring 2–5 years in digital marketing, content creation or similar Strong videography and editing capability (short-form, social-first content) Experience planning and executing digital marketing strategies Knowledge of SEO, social media platforms, and digital channels Experience running or supporting paid campaigns (SEM / PPC / paid social) Confidence using analytics tools (e.g. Google Analytics) to track performance and optimise activity Excellent writing and storytelling ability A proactive, ideas-first mindset Comfortable being on the road capturing content regularly A collaborative approach - we achieve more together What success looks like Consistent, high-quality content output across video, social and web Strong engagement, reach and inbound demand Measurable impact on leads, brand awareness and sales support POA recognised as a leader in OOH marketing and storytelling Why this role stands out You’ll market a product people actually notice - OOH (out of home) is bold, public and visible You’ll have autonomy and pace - ideas don’t sit in approval loops You’ll work across strategy, content, campaigns and performance You’ll help shape how POA shows up to the world Sound like you? Send your CV and examples of your work (ideally video-first content), plus a short note: If you had one week to create hype for POA, what would you post first and why?
