Own a major brand's social presence About Our Client Our client is an iconic Australian footwear brand, renowned for delivering trend‑driven, fashion‑forward styles for men and women year‑round. With a strong digital presence and a fast‑paced creative culture, the brand continues to evolve through innovative storytelling and audience‑first content. They are seeking a Social Media Specialist & Content Creator to take ownership of the women's social channels, bringing the brand to life across key platforms through engaging, on‑trend, and performance‑driven content. This is a full‑time, office‑based role within a small, collaborative team, ideal for someone who is proactive, creative, and confident working both independently and cross‑functionally. Job Description Own and manage the social media content calendar across Instagram, TikTok, and Facebook. Conceptualise, create, and execute monthly social campaigns aligned to key retail moments, including major promotional events such as Afterpay sales. Produce high‑quality photo and video content for organic and paid channels, including shooting, editing, and publishing. Stay ahead of social and cultural trends, translating them into engaging, on‑brand content. Manage and optimise paid social campaigns via Meta Ads Manager to drive engagement, reach, and brand awareness. Plan, design, and execute EDM campaigns using DotDigital or similar platforms, ensuring alignment with broader marketing initiatives. Monitor performance, analyse insights, and identify growth opportunities across social and email channels using analytics tools. Build and manage influencer, stylist, and creator partnerships to expand brand reach. Actively engage with the online community by responding to comments, messages, and customer enquiries. Collaborate with internal teams and external creatives, including photographers, videographers, and agencies. Ensure all content aligns with Windsor Smith's visual identity, tone of voice, and brand standards. The Successful Applicant Must have 2-3 years' experience in social media, content creation, or digital marketing, within fashion or retail. Strong working knowledge of Instagram and TikTok, including trends, formats, and platform algorithms. Confident shooting, editing, and appearing in video content. A strong eye for fashion, styling, and visual storytelling. Excellent organisational skills, with the ability to manage multiple projects and meet deadlines in a fast‑paced environment. Strong copywriting skills with high attention to detail. Hands‑on experience with Meta Ads Manager and Business Manager. Experience building EDMs using DotDigital or similar platforms. Familiarity with analytics tools such as Google Analytics or Iconosquare. Proficiency in Adobe Creative Suite (Premiere Pro, Photoshop) and/or Figma. Experience using content scheduling platforms such as Sked. A proactive, ideas‑driven, and confident communicator who thrives in a small‑team environment. What's on Offer Opportunity to own and shape the women's social presence for an established and highly recognisable Australian fashion brand. A hands‑on, creative role with scope to experiment, innovate, and bring ideas to life. Collaborative, fast‑paced office environment with exposure across content, social, and digital marketing. Career growth within a brand that values creativity, initiative, and strong ownership.
