Associate Director of Sales-WA | Lead growth | Shape strategy | Leave your markAre you a strategic sales leader who knows how to grow market share, build powerful client relationships, and drive performance? We’re looking for an Associate Director of Sales to elevate our commercial success and shape the future of our hotel portfolio.This is your chance to step into a high‑impact role where your ideas are valued, your expertise is respected, and your achievements directly influence the success of our business.The OpportunityAs the Associate Director of Sales-WA, you’ll design and execute the sales strategy for your portfolio—boosting presence, performance and profitability. You will source new business, nurture key client relationships, monitor competitor activity, and secure strong commercial outcomes.You’ll collaborate closely with hotel operations and cross‑functional teams to ensure every client experience exceeds expectations—from first enquiry through to flawless event delivery.What you’ll do:Lead and implement sales strategy across MICE and corporate segmentsGrow local SME, non‑national corporate and PCO accountsProactively prospect, convert leads and achieve sales KPIsAnalyse market trends, competitor activity and revenue performanceDevelop annual sales plans, budgets and forecastsBuild strong partnerships with operations, marketing, PCOs and industry bodiesManage VIP site inspections, events and local marketing initiativesRepresent the hotel at trade shows, sales trips and networking events What you’ll bring:5 years’ experience in hospitality sales, meetings & events, or hotel commercial roles, including 2–3 years in a senior sales, business development or leadership position (e.g. Sales Manager, Senior Sales Manager, MICE Manager).Analytical capability with strength in interpreting and managing sales data Strong negotiation skills, resilience and adaptability Confident presenter with commercial business writing skills Demonstrated success developing and executing sales strategies Extensive experience in domestic and international meetings, incentives and eventsImpeccable attention to detailExcellent stakeholder engagement and relationship‑building skillsComfortable working in a fast-paced, sales‑targeted environmentStrong presentation skills and immaculate personal presentationOutstanding communication skills – verbal, written, and active listeningA valid Australian driver’s licence and reliable vehicleUnrestricted work rights in Australia, with eligibility to work without sponsorship Why TFE Hotels: Freedom to innovate and build long‑term strategy A collaborative, high‑performing sales culture Opportunities for progression within a growing national portfolio The chance to make a measurable impact on business performanceTFE Hotels combines an enviable portfolio of properties with a culture that brings out the best in our teams. We're embracing transformation to drive future growth and enhance our brands. Supported by our values and our history of excellence, we achieve more together with shared passion, a commitment to elevating every moment, and a dedication to owning our impact.If you're passionate about people, driven to succeed, and looking to grow your career with an energetic and supportive team, we’d love to hear from you.
