Play a key role in supporting the Australian economy. Discounted food, travel, entertainment, gym membership, staff parking and, more. Hybrid working environment. Company For 81 years, we've achieved success through our ability to innovate, placing a clear emphasis on how we best serve our customers’ needs. As demand continues to grow, we have expanded rapidly, now delivering a superior range of dry goods, frozen and chilled products, fresh seafood and meat, confectionery, paper products, and cleaning solutions. In recent years, we’ve seen significant growth and invested in our systems and processes, building a close partnership with Woolworths Group that has continued to deliver high-quality service for our customers and suppliers. In 2024, Woolworths moved to a 100% interest in the PFD business, bringing PFD exciting opportunities as a strategic part of the Group. Sharing expertise across both teams will ensure our continued success and drive further growth and unlock our collective potential. About this Position We’re looking for a driven and customer‑focused Sales Representative to manage and grow our food service customer base across the North West Coast of Tasmania. In this autonomous, field‑based role, you’ll take ownership of an established territory while actively developing new business opportunities. You’ll work closely with customers to deliver tailored solutions, drive profitable growth, and bring our food service value proposition to life — all while living and breathing our values and commitment to safety. Key Responsibilities Manage and grow sales and margin performance across an assigned territory Execute targeted sales plans to protect base business and drive basket growth Identify and convert new business opportunities within the region Leverage promotions, data insights, and supplier relationships to maximise results Build and maintain strong, long‑term customer partnerships Maintain compliance with safety, legislative, and company policies at all times What We’re Looking For To thrive in this role, you will bring: Proven sales experience, ideally within food service or a related industry Strong commercial acumen with a focus on margin optimisation Excellent communication and relationship‑building skills Highly organised with the ability to manage time and priorities independently Confident using digital tools, including tablets/laptops and Microsoft Office Self‑motivated, adaptable, and solutions‑focused with a positive mindset What PFD is Offering the Successful Candidate We are offering competitive remuneration, superannuation and other staff benefits (such as discounts on staff purchases, discounted accommodation, health insurance and banking). As part of this position, we are also offering participation in an incentive program Culture & Values Customer Focus: Know your external and internal customers. Gain and preserve their confidence because we can only be successful if our customers are successful. Respect: Treat people at work and in the community as they would like to be treated. Act safely, responsibly, and ethically. Passion: Share the passion of making us a successful and dynamic company. Let’s celebrate successes. Simplicity: Let’s minimise the complications of doing business so customer services are on time, accurate and reliable. Share ideas to improve our company. Leadership: All of us can be leaders in our day to day working lives. Bring out the best in yourself and the people around you. Do what you say you are going to do. How to Apply If this sounds like your kind of challenge, we’d love to hear from you! Click the apply button and submit your updated resume and a cover letter. Applications close Monday, 4 May 2026 at 12:00 pm (AEST). Early applications are encouraged, as hiring managers may begin shortlisting candidates before the closing date. Only shortlisted candidates will be contacted. All applications will be treated confidentially. As part of our recruitment process, do you consent to undergoing employment checks? These may include a medical assessment (which may involve drug and alcohol testing), a National Police History Check, a Working with Children/Vulnerable Groups Check, and a Licence Validation/Demerit Point Check. Please note: We do not accept unsolicited CVs from recruitment agencies or third parties. Any CVs sent directly to Line Managers will not be considered, and we will not be responsible for any associated fees or costs. PFD Food Services is committed to being an Equal Employment Opportunity employer.
