Marketing Officer (Full-time) Location: Regional Victoria (Apollo Bay) Employment Type: Full-time Salary: $75,000 – $85,000 per annum super We’re looking for a full-time marketing officer to promote and market our multiple motels along Great Ocean Road and southwest coastal Victoria. Our motels provide short-term accommodation services to domestic and international travellers and operates in a highly competitive regional tourism market. You will support and coordinate marketing activities across multiple motel operations within the group. This is a group-level role focused on improving brand positioning, increasing occupancy rates and enhancing the performance of online booking channels. Key Responsibilities Develop and implement marketing strategies across multiple accommodation properties Manage and optimise online booking platforms, including , Airbnb and Expedia, Agoda etc. Analyse booking data, occupancy trends and customer behaviour to improve revenue performance Coordinate digital marketing campaigns, including website, social media and online advertising Develop promotional strategies and seasonal pricing initiatives to maximise occupancy Maintain brand consistency across all properties and marketing channels Conduct market research and competitor analysis to identify growth opportunities Prepare marketing performance reports and provide recommendations to management Skills and Experience Bachelor degree or higher qualification in Marketing, Business or a related field or 5 years work experience in similar role Demonstrated experience in digital marketing Strong analytical skills with the ability to interpret data and market trends Experience in campaign planning, pricing strategies and customer engagement Excellent communication and organisational skills
