Rare opportunity to shape a leading global university brand On-campus amenities including a gym, medical centre, and childcare facilities Drive integrated marketing across domestic and global markets Reference Number: 1601225 We’re seeking a Senior Brand & Integrated Marketing Lead to strengthen Curtin’s brand through coordinated, insight-led marketing across domestic and global audiences. This role combines brand strategy, integrated marketing leadership, and cross-functional coordination to ensure marketing activity is aligned, audience-focused, and delivered consistently across University Marketing and the broader university. This is a rare opportunity to work at one of Western Australia’s leading employers, helping shape a globally recognised university brand while influencing how integrated marketing, audience engagement and brand experience come together at scale. About the Role Reporting to the Deputy Director, this role supports the University Marketing leadership team to shape and embed brand programs, integrated campaign delivery and effective ways of working across the division. You’ll bring senior capability to set a clear operating rhythm (prioritisation, sequencing and governance), improve cross-team coordination, and enable change adoption so priority initiatives progress effectively and consistently. You’ll act as a key custodian of the Curtin brand, ensuring major initiatives are aligned to brand strategy, positioning and audience experience across both domestic and global markets. This role requires a technically minded brand and integrated marketer who can connect strategy with execution -— balancing long-term brand thinking with integrated campaign delivery, audience insights, media and channel understanding, governance and operational coordination. You’ll lead a portfolio of priority brand and integrated marketing programs, working closely with internal teams and stakeholders to align objectives, coordinate delivery, embed effective ways of working, support change adoption, and ensure activity reflects Curtin’s brand strategy and standards. Your responsibilities will include: Brand Strategy, Governance and Consistency Lead the design and continuous improvement of brand-aligned planning and governance frameworks across University Marketing, including prioritisation, sequencing, reporting and alignment of activity. Strengthen the marketing operating rhythm and ways of working to support more connected, efficient and brand-consistent delivery. Develop high-quality reporting and insights that demonstrate brand and campaign effectiveness and inform decision-making Ensure major initiatives align to Curtin’s brand strategy, positioning and audience experience standards across domestic and global markets. Support integrated planning across channels and teams to ensure connected audience experiences and aligned marketing outcomes. Integrated Campaigns & Brand Programs Lead delivery of priority brand and integrated marketing initiatives across teams and stakeholders, translating strategy into clear plans and milestones. Provide structure, coordination and momentum across campaign and program workstreams while enabling specialist teams to execute effectively. Build shared accountability and collaboration to deliver cohesive brand, reputation and recruitment outcomes. Audience, Market & Channel Insights Monitor audience, market and competitor activity and translate insights into actionable brand, campaign and channel recommendations. Identify opportunities to improve brand impact and marketing effectiveness through optimisation, innovation and transformation (including digital uplift where appropriate). Apply audience insight and performance understanding to support more effective marketing decision-making and integrated planning. Stakeholder Leadership, Change & Ways of Working Lead change management and communications that support adoption of new ways of working, tools and governance across University Marketing. Influence and align senior stakeholders on brand priorities, trade-offs, resourcing and delivery pathways. Anticipate and manage risks, issues and dependencies across the brand program and campaign portfolio to maintain momentum and delivery confidence. Who we are looking for/Selection Criteria: Demonstrated experience leading complex brand, integrated marketing and/or organisational programs involving multiple stakeholders. Strong strategic thinking with the ability to translate direction into practical delivery, governance and improved ways of working. Experience developing or stewarding brand strategy and delivering integrated, multi-channel marketing activity across audiences and channels. Strong understanding of audience strategy, media/channel ecosystems, marketing operations and integrated campaign planning. Experience embedding effective ways of working, prioritisation and governance across marketing teams. Strong stakeholder engagement skills with the credibility and confidence to influence at senior levels. Excellent communication, judgement and collaboration capability. Strong organisational skills with the ability to manage competing priorities in a complex environment. Postgraduate qualification in marketing, business or a related discipline, or equivalent professional experience. Desirable Experience in higher education or another large, complex organisation will be highly regarded. This Continuing G09 role attracts a remuneration of $138,681- $146,497 (G09) plus 17% superannuation and competitive benefits. Role Requirements: As this is a continuing (permanent) role, you will require permanent work rights in Australia to be considered Successful applicants are subject to a National Police Clearance, and background, integrity, and reference checks to Curtin’s satisfaction Contract title, as per the PD, is Strategic Marketing Projects Lead About Curtin University Curtin University proudly stands among the top one percent of global universities according to the ARWU 2024 rankings. We are an energetic, dedicated team of academics and professionals working together to provide global solutions through quality graduates and innovative research. Curtin is a welcoming space where integrity, respect for one another, courage, excellence, and impact are essential to everyday life. First Nations people, those identifying as LGBTQIA, parents, carers, people of all ages, abilities and genders, and people of diverse ethnicity, nationality and faith are encouraged to apply. Our aim is to create a workforce that reflects the diversity of the community in which we live. For more information, please visit our Diversity and Inclusion page - https://staff.curtin.edu.au/discover-curtin/diversity-equity-and-inclusion-at-curtin/ What We Offer You: Situated on Whadjuk Nyungar Country, our vibrant Bentley campus includes an art gallery, gym, childcare and medical centre, bus station, accessible parking and endless food options including a supermarket. Aside from the vibrant campus life, we offer more than just a job. Curtin offers a wide range of generous benefits, including additional leave, salary packaging, health and wellbeing services and an array of discounts for retail, travel and much more. For more reasons to work at Curtin, please visit https://staff.curtin.edu.au/discover-curtin/ Join Us! If this sounds like your next role, please click APPLY NOW ensuring to attach the following documents: Up to date Resume Cover Letter outlining your interest and demonstrating how your background meets the position’s selection criteria (noted above) - no more than two pages , OR A document addressing the selection criteria for the role If you have any queries in relation to this opportunity or the application process, please contact our careers team on CurtinCareers@curtin.edu.au or 08 9266 9000 (option 3,1), quoting the reference number. Please note applications will not be accepted via this email address. Applications close: 9pm (AWST) Sunday 10th of May 2026. Late applications or applications received via email will not be considered, and only successful candidates will be contacted. Please note we are not accepting applications from recruitment agencies at this time. Curtin reserves the right at its sole discretion to withdraw from the recruitment process, not to make an appointment, or to appoint by invitation, at any time. We reserve the right to remove the advert earlier than the date on the advert.
