Job description THE COMPANY This established Australian consumer business has built a strong reputation through a multi-channel model spanning retail, digital and direct-to-consumer. With a highly engaged customer base and consistent national reach, the brand continues to evolve in line with changing customer behaviours. The business is currently in the midst of a significant marketing and digital transformation, with a clear focus on strengthening its e-commerce capability and customer lifecycle strategy. CRM and data-led marketing are central to this evolution, making this a genuinely impactful time to join. You'll be part of a lean, high-performing marketing team where collaboration is key, ideas are valued, and individuals are given the autonomy to take ownership and drive outcomes. THE ROLE This is a hands-on CRM Specialist role sitting within the digital marketing function. You'll take ownership of CRM and marketing automation, playing a key role in driving customer engagement, retention and lifecycle marketing. Working closely with the Digital Marketing Manager, you'll contribute to both execution and ongoing optimisation of CRM strategy as the business evolves its digital capability. Day-to-Day Plan, build and deploy CRM campaigns across email and automated journeys Manage segmentation, personalisation and customer lifecycle initiatives Execute A/B and multivariate testing to optimise performance Own marketing automation workflows and customer journeys end-to-end Collaborate with internal stakeholders on campaign briefs and delivery Analyse campaign performance and provide actionable insights Maintain CRM data integrity and troubleshoot issues where required Contribute to ongoing CRM and marketing automation enhancements EXPERIENCE REQUIRED ~3 years' experience in CRM, lifecycle or marketing automation roles Strong hands-on experience with Salesforce CRM (essential) Background within digital marketing, ideally in retail or e-commerce environments Proven ability to manage campaigns end-to-end (build, deploy, optimise) Strong analytical mindset with the ability to interpret data and improve performance Comfortable working in a fast-paced, evolving environment Experience with Braze or similar platforms (highly regarded) Excellent communication and stakeholder management skills COMPANY PERKS Opportunity to own and shape the CRM function Exposure to a business undergoing genuine digital transformation Collaborative and high-performing team environment Broad role with both strategic input and hands-on delivery Strong focus on customer experience and innovation SALARY $90,000 - $100,000 Super HOW TO APPLY Hit the apply button through Seek or send your resume directly to ralphg@tshr.com.au with the email title "CRM Specialist application" to be considered.
