The Opportunity Sharp & Carter are proud to be the exclusive recruitment partner for Mingle , one of Australia’s fastest-growing challenger food brands. This is not a traditional brand role. This is about building ideas people actually talk about. As Mingle enters its next phase of growth, this role will take ownership of creative strategy and execution across campaigns, social, product and performance shaping a brand that has scaled by out-creating, not outspending. If you want safe and structured, this isn’t it. If you want to build bold ideas and influence a brand on the rise, this is a rare opportunity. About Mingle Mingle didn’t start in a boardroom, it started with a simple belief: Aussies deserved better flavour. Founded in 2016, Mingle is now stocked in 3,000 Coles and Woolworths stores nationally, alongside a growing direct-to-consumer channel. What sets Mingle apart: Storytelling that entertains first and sells second Campaigns that blend social, PR, influencer and product A track record of culturally relevant, often viral work A philosophy of out-creating rather than outspending With strong creative foundations already in place, Mingle is now investing further into bigger, more impactful ideas. The Role As our Creative Lead, you will lead and elevate Mingle’s creative output across every touchpoint. This is a hands-on role. You will be writing, ideating, shaping and executing in real time. You will: Develop campaign ideas that cut through and drive conversation Turn insights into culturally relevant creative concepts Lead copywriting across campaigns, social, packaging and performance Create scripts and concepts for Meta and TikTok that drive measurable results Translate product and consumer insights into compelling narratives Work closely with content, design and performance teams to bring ideas to life Continuously test, iterate and optimise creative based on performance About You You live and breathe culture, content and creativity. You likely come from an agency or in-house environment where speed, relevance and performance matter. You will bring: Demonstrative experience in creative strategy or similar position Exceptional copywriting across social, campaigns and performance Strong understanding of hooks, storytelling and content that converts Experience creating for Meta and TikTok A commercial mindset with the ability to interpret performance data Strong instinct for trends, media and cultural moments Confidence to present and sell ideas internally Highly regarded: FMCG, food & beverage or high-growth consumer brand experience Experience mentoring junior creatives PR-led thinking and ability to generate newsworthy ideas Why Join Mingle Work on a brand that is genuinely culturally relevant High level of ownership and creative freedom Fast-paced, ambitious and idea-led environment Opportunity to shape the next phase of growth Next Steps If you're ready to take on an exciting challenge, we'd love to hear from you! Sharp & Carter are managing this process exclusively on behalf of Mingle and all direct applications will be forwarded back to Sharp & Carter for consideration. For a confidential discussion, please contact Giorgio Xindaras. For applications, however, please submit these via the link.
