26 days’ annual leave, including one for your birthday, and other great benefits Be part of an industry-leading, supportive, and positive work culture Marketing Manager, Kaplan International Pathways (15-Month Max-Term Contract) Role Kaplan International Pathways is seeking a commercially minded and creative Marketing Manager to join the team on a 15-month max-term contract covering parental leave. This is a key marketing leadership role responsible for driving student enrolments through marketing, building brand awareness, and delivering campaigns across global markets . The role will lead marketing activity across Kaplan International College and Pathways brands, with a strong focus on increasing awareness for newer colleges and supporting future growth across the portfolio. Reporting to General Manager, Marketing & Projects , this role will work closely with student recruitment teams, agents, internal stakeholders and external partners to deliver high-impact campaigns that strengthen the Kaplan brand and generate results. A major focus of the role will be leading social media strategy and campaign activity across the Pathways portfolio, with direct people leadership responsibility for the Social Media Coordinator . This is an exciting opportunity for an experienced all-rounder marketer who brings strong campaign management capability, fresh ideas, energy and commercial focus. Responsibilities Develop and implement a multi-channel marketing and communications strategy across B2B, B2C and internal audiences. Lead and deliver integrated marketing campaigns across online and offline channels. Manage brand positioning and ensure consistent messaging across all markets and platforms. Create targeted content and messaging for products, audiences and business priorities. Own and optimise social media and broader brand communication strategies. Monitor campaign performance, track ROI and recommend improvements based on results. Build strong relationships with internal stakeholders, agencies and external partners to support business goals. Manage the marketing budget, annual planning and reporting for senior leadership. Requirements Tertiary qualification in marketing or equivalent experience. At least 5 years’ experience in marketing management. Proven ability to develop and deliver strategic marketing and communications plans. Strong brand management experience. Excellent written and verbal communication skills. Experience delivering campaigns across digital and print channels, including social media, email marketing and PPC. Strong stakeholder management and influencing skills. Experience using marketing tools and systems such as CRM, CMS, analytics and social media platforms. Applications close 12 April 2026. About Us Kaplan Australia is one of the world's leading providers of lifelong education, helping over one million students around the globe achieve their educational and career goals each year. While we provide a broad array of educational offerings through our programs, our commitment to providing unrivalled quality and great learning outcomes is consistent in each of our businesses. Kaplan Australia has been recognised as an Inclusive Employer by Diversity Council Australia. We pride ourselves on being a kind and inclusive organisation that is reflective of our diverse student group across Kaplan Business School, Kaplan Professional and our Pathways Colleges, and truly value the richness and experience of our diverse team. We will use this momentum to continue to enhance our equity, diversity, and inclusiveness. Background-Check Notice & Declaration Kaplan and many of its major clients operate in highly regulated environments. This requires us to be proactive and diligent in relation to personnel background checks and to undertake thorough vetting of candidates for roles of this nature. To enable Kaplan to assess a candidate’s suitability for this role, each candidate will be required to answer pre-screening questions, and, if you receive a conditional offer of employment, you will be required to undertake the relevant background checks (unless Kaplan determines otherwise). These checks may include one or more of the following: verification of identity, working rights, criminal history, qualifications, and working with children clearance. If you are shortlisted, Kaplan will advise you which checks are required for this role and explain how you will undertake the checks. Kaplan is committed to handling your personal information appropriately. Please see the Privacy Policy at Kaplan.edu.au for information about how Kaplan may handle your personal information in connection with this application process. LI-DF1 Apply Now
