Marketing & Communications Marketing Assistants/Coordinators Melbourne Permanent / Full Time 4/3/2026 Own and execute local area marketing strategy across a multi-site network Lead new retail opening campaigns and community activation plans Develop scalable LAM tools, offers and campaigns that drive measurable sales imp Partnering exclusively with a nationally recognised, values-led hospitality brand, Options Consulting Group is supporting the appointment of a Local Area Marketing Specialist into a commercially focused marketing role. Reporting to the Senior Marketing Manager, you will drive restaurant-level sales through strategic and disciplined Local Area Marketing execution. You will lead end-to-end marketing for new openings, from launch strategy and cross-functional coordination through to post-opening optimisation and performance review. You will also own and evolve the LAM toolkit ensuring restaurant teams are equipped with practical, brand-aligned assets, offers and campaigns that drive traffic and average order value. The remit extends to state-based initiatives, refurbishments, partnership activations and the localisation of national campaigns. Working closely with Operations and Marketing stakeholders, you will ensure local execution is commercially sharp, efficient and aligned to brand standards. We are seeking a proactive, highly organised marketing professional with 3–5 years’ experience, ideally within retail, QSR or multi-site hospitality. Strong stakeholder management, campaign delivery and performance reporting capability are essential. This search is being managed exclusively by Options Consulting Group Partner, Jack Gilbert. For a confidential discussion, contact Jack on 0448 280 089 or apply now.
