The Role This is not a typical marketing role — it’s for someone who thrives on pace, energy and impact, and wants to build a brand that shows up where it matters. You’ll own a high-performance brand already gaining serious momentum with enthusiasts across both trade and consumer channels — and take it to the next level. Your focus is simple: Build and elevate the brand Drive demand Grow the community Deliver commercial results You’ll be in the middle of it all — events, influencers, campaigns, strategy and digital execution. Why This Role Stands Out One of the most invested, high-growth brands across the whole organisation Huge influencer and community reach, ready to leverage, transact and scale further Real ownership of brand presence at events and across activations Launch and grow a merchandise eCommerce platform Work with top-tier agency partners Direct impact on growth — not just activity This is brand building, not brand maintenance. About the Business A large national organisation with a strong portfolio of performance-driven products and a clear growth agenda. Now is literally one of the most exciting times to join. Marketing is central — not secondary The culture is fast, collaborative and energised Their people are recognised as their biggest assets and career development is ‘front & centre’ You’ll be trusted, backed and given room to move What You’ll Do Lead brand strategy and positioning Drive campaigns across digital, social and trade Own Go-To-Market for product launches Elevate brand presence at events Build and engage influencer & enthusiast communities Lead eCommerce / Shopify rollout (merchandise) Work closely with agencies, product and sales What You Bring A background in Brand / Product / Marketing roles Strong generalist marketing capability (vs specialist) Experience across FMCG, retail, hardware, automotive, performance sports or similar Commercial mindset — you understand growth and can drive outcomes Confidence working cross functionally and with agencies and key stakeholders Experience owning campaigns and brand outcomes end-to-end Energy, ownership and drive You move fast. You take ownership. You make things happen. What You Get Ownership of a brand already in the ‘Top 3’ of the most talked-about in its category High-energy environment — events, community, activation Autonomy and real influence Strong development and career growth – the possibilities are literally endless! A business investing heavily in its people If you are looking for a role where you can build something exciting, visible and commercially impactful — this may be one of your most career defining moves. Apply now or reach out for a confidential discussion to Gabby Symons, People Equity, gabbys@peopleequity.com.au or 0432 261 116.
