This is a Tone of voice role with Yo-Chi Frozen Yogurt based in Melbourne, VIC, AU Yo-Chi Frozen Yogurt Role Seniority - junior, mid level More about the Tone of voice role at Yo-Chi Frozen Yogurt Brand Voice & Social Copywriter - Yo-Chi Ever been told you and your mate should be comedians? Or that you’ve got main-character energy - media personality, influencer, podcast-host potential… if you’d ever actually started one? Are you deeply, dangerously online (in the best way), with a sixth sense for tone, timing, and what’s funny right now? And honestly… are you basically a walking personification of Yo-Chi? Whatever you’re currently doing - if you reckon you might be the Voice of Yo-Chi, we want to hear from you About The Role This is a role for someone who can turn personality into brand magic - the kind of communicator people actually want to read. You’ll help keep Yo-Chi’s tone sharp and consistent by writing social copy, jumping into community replies, and shaping how we show up day to day. You’ll also bring ideas to the table for posts, content moments, and campaign concepts - then help turn them into real words that land. It’s flexible by design, shaped around the right person, with room to grow into bigger creative and marketing projects over time. We’re after taste, timing, and emotional intelligence - not a perfect CV. If you’ve got the voice, we’ll build the role around it. What You’ll Do Write engaging captions, comments, replies and short-form copy across Instagram and other social channels Act as the front-line brand voice, responding to our community across DMs, comments, Stories and our broadcast group with warmth, wit and care Help shape and evolve Yo-Chi’s tone of voice across campaigns, launches and in-store moments, ensuring consistency and quality Partner with the marketing team on content ideas, trend responses and brand storytelling Support local and international markets with campaign, brand and communications copy-adapting for different audiences while keeping the Yo-Chi voice intact Contribute to broader projects as the role grows, including creative concepting, community initiatives, and social planning/strategy What we’re looking for A natural writer with a strong, distinctive voice (people can hear you on the page) Funny, emotionally intelligent, and deeply online — you get culture, tone, timing, and when to leave it alone You understand how brands should sound, not just what they should post Warm, curious, and genuinely into connecting with people You don’t need formal copywriting or social experience (though it’s a bonus). We care more about personality, tone and voice than job titles. Coming from another industry? Studying? Plotting your next chapter? Perfect. If this role feels like a calling, tell us where you’re coming from and why you’re keen, we love an unconventional path. And because voice matters most here, there’s a quick (compulsory) application task to help us see you in action. To Apply Once you apply, you’ll receive an email with the task, so keep an eye on your inbox (and maybe your junk folder too). To be considered, you’ll need to complete the task and submit your resume and cover letter- Keep it short, fun, and very you. Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Yo-Chi Frozen Yogurt team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Writing engaging content Acting as brand voice Shaping tone of voice Key Strengths ✍️ Natural writing Emotional intelligence Brand voice understanding Copywriting experience Creative concepting Community engagement A Final Note: This is a role with Yo-Chi Frozen Yogurt not with Hatch.
