This is a Director, Program & Content Management role with Visa based in Melbourne, VIC, AU Visa Role Seniority - senior More about the Director, Program & Content Management role at Visa Company Description Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid. At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world. Progress starts with you. Job Description Team Summary Visa goes beyond payment processing. Our VAS team delivers data-driven insights, digital experiences, loyalty solutions, and advanced risk and fraud tools to create secure, customer-focused payment experiences. Loyalty Solutions (part of the Issuer and Merchant Solutions Business) is at the forefront of customer engagement in Australia and New Zealand. We enable loyalty programs that attract, retain, and reward. Our solutions deliver real value for cardholders and measurable results for banks, merchants, and fintechs. Through collaboration and creativity, we help partners build digital-first programs that strengthen relationships and drive growth. Location flexible: Sydney or Melbourne. Role Summary The Director, Program & Content Management (Loyalty) leads the development, delivery, and ongoing evolution of Visa’s loyalty content and program strategy across AUNZPI. The role shapes a best‑in‑class content approach that balances economics, operational feasibility, competitive advantage, creativity, and performance. As the voice of program delivery and client experience for AUNZPI, this role ensures Visa’s loyalty content and Issuer programs deliver strong outcomes while informing the insights, frameworks, and capability enhancements that strengthen future propositions. It is a leadership role with a strong hands‑on component; setting direction while actively driving execution, optimisation, and collaboration to advance Visa’s loyalty portfolio. This role will have revenue accountability in the form of growth of existing programs, maximizing merchant content economics as well as delivering net new features/capabilities into client programs. Key Responsibilities Strategy, Leadership & Culture Set the content and program strategy for AUNZPI, aligned to commercial outcomes, performance, and client value. Lead a high‑performing team, fostering accountability, creativity, innovation, and proactive problem solving. Content Leadership Design, deliver, and run the loyalty content strategy across all channels (direct and via partners) Define a best‑in‑class content approach balancing economics, feasibility, competitive differentiation, creativity, and performance. Own content planning, curation, production, optimisation, and performance. Maintain a feature and capability pipeline into Product, Tech, and Operations. Lead merchant & partner ecosystem relationships. Program Leadership Design and deliver program optimisation and delivery quality across AUNZPI. Lead program frameworks, engagement strategies, and improvements. Ensure seamless cross‑functional coordination. Performance & Analytics Framework Operate a unified performance framework (KPIs, dashboards, attribution, experimentation) which drives approach for content and program management across the function. Lead experimentation to guide optimisation. Partner with Data Science and Martech assets Commercialisation & Revenue Accountability Lead commercialisation strategy across channels. Manage and optimise commission rates. Partner cross‑functionally on pricing and commercial optimisation. Develop new revenue pathways. Operations & Delivery Optimisation Define governance and workflows between content/program teams and Operations. Partner with Operations on QA, localisation, and SLAs. Drive continuous improvement loops. This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager. Qualifications Qualifications & Experience: 10 years across loyalty, content strategy, program optimisation, affiliate/offer ecosystems, or performance marketing Experience in payments, fintech, retail, affiliate, marketplace, or loyalty solutions Demonstrated success with measurable outcomes Strong commercial acumen incl. commission‑based models Ability to translate insights into strategy Experience managing merchants, aggregators, or providers Strong stakeholder management Leadership in fast‑paced environments Understanding of loyalty trends and marketing tech Additional Information Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Visa team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Setting content and program strategy Leading a high-performing team Designing loyalty content strategy Key Strengths Loyalty program management Content strategy Stakeholder management Performance marketing Data analysis Team leadership A Final Note: This is a role with Visa not with Hatch.
