The Museum has an exciting opportunity for a communications professional to join Public Affairs, Office of the Director as an APS6 Social Media Manager, to develop, implement and manage content on the Museum’s social media channels. The key duties of the position include: This position is responsible for the overall strategy and daily organisation and management of the Museum’s social media accounts. The successful candidate will have workplace experience in using social media as a professional promotional tool and proven experience in integrating social media into broader workplace communications activities. The successful candidate will demonstrate creative and well-documented engagement in professional social media use. The successful candidate will work with colleagues across the Museum to identify social media promotional opportunities; develop and post content; moderate conversation on the social media channels; monitor, analyse and report on the Museums’ social media channels; and oversee social media training within the organisation as required. The successful candidate will be a self-starter, work well in a team, be creative, a strong multi-tasker, have demonstrated high level writing and communications skills, a demonstrated ability manage complex communications issues, and will work efficiently under pressure and to tight deadlines. Responsibilities of the position include: Developing, implementing and managing a ‘whole of Museum’ social media strategy and specific campaign strategies. Developing, implementing and managing social media campaigns for the whole of Museum, including: temporary exhibitions, permanent galleries, public programs and events. Capture and create original social media content (video, images, copy) for social media channels using Adobe and Canva. Developing and implementing paid social media campaigns that grow and engage the museum’s social media audience. Developing social media scheduling and being the portal for social media messaging. Managing online reputational issues. Evaluating and reporting on social media activities and outcomes using social media analytics, monitoring and reporting tools to drive content decisions. Following social media trends in order to embrace new developments and opportunities. Providing training as required. Mediating social media conversations. Identifying, managing and negotiating opportunities with key internal and external stakeholders. Managing the Social Media budget. Have a preparedness to work outside standard business hours, to monitor social media as required. Demonstrate a strong commitment to Work Health and Safety (WH&S) by actively supporting a positive safety culture, following the Museum’s WHS policies and procedures, and complying with reasonable instructions to ensure alignment with the Work Health and Safety Act 2011. Skills, experience and qualifications Essential: Proven skills in managing social media platforms and their application to develop, increase and maintain national audiences, and communities of shared interest. Proven experience in developing and implementing successful social media communications campaigns. Demonstrated experience in applying strong communication, writing and editing skills in social media and an ability to develop and maintain effective relationships with both internal and external stakeholders. Demonstrated ability to shoot, edit and produce engaging social media content that reaches a diverse audience. Demonstrated experience in using initiative and creativity to achieve organisational strategic goals, by leveraging social media algorithms and tools. Demonstrated ability to use digital applications as an effective business tool, and to adapt to new online opportunities and challenges on social media. Demonstrated understanding, or willingness to develop an understanding, of the issues affecting Australian First Nations peoples in the application of your work. Please provide links to videos and creative content you have produced where possible. Eligibility To be eligible to apply for this vacancy, applicants must: be an Australian citizen undergo pre-employment checks, including a police record check hold or be eligible to hold a security clearance at the level specified in the position description. The National Museum of Australia is an equal employment opportunity workplace. Aboriginal and Torres Strait Islander people and those from culturally diverse backgrounds are encouraged to apply for roles at the Museum. RecruitAbility applies to this vacancy. Under RecruitAbility you will be invited to participate in further assessment activity for the vacancy if you choose to apply under RecruitAbility; declare you have a disability; and meet the minimum requirements for the position. The Museum is committed to ensuring a child-safe and child-friendly environment. All employees are expected to demonstrate a commitment to, and support for, these principles, in theory and practice. Notes Applicants must include a 2 page pitch addressing their suitability for the role against the essential and desirable Skills, experience and qualifications. Applicants must also provide a resume and contact details for 2 referees. Visit https://www.nma.gov.au/about/employment and apply online. Applications close 11:59pm, Sunday 1 March 2026 . Reasonable adjustments are available throughout the recruitment process. If you require, or would like to discuss reasonable adjustments, please contact the Contact Officer for this position. Getting to know the National Museum of Australia The National Museum of Australia is recognised at home and around the world as the place where the story of Australia comes alive. The Museum is the only institution equipped to tell the complex and comprehensive story of Australia from 65,000 years ago to the present day. The story of Australia is a remarkable one, from the ancient and enduring histories of the world’s oldest living cultures to the achievements of modern Australia. It is a story that is ever evolving and growing – and it is a story for a nation and for the world. Our vision and mission The Museum inspires, challenges and empowers people to find their voice and place in the world. We strive to build a just and equitable society that honours and respects the First Nations peoples of this continent and all who have come after. We collect, document, research and make accessible heritage collections that represent the diversity of experience in Australia. We engage with audiences physically and digitally to promote learning, dialogue and debate about our past, present and future. We promote collaborative work across the breadth of artistic and creative practice to enhance the cultural life of our nation. We value and respect the commitment and contribution of all who participate in and contribute to the Museum’s community. The National Museum of Australia brings to life the rich and diverse stories of Australia through compelling objects, ideas and events. For more information, visit the NMA website.
