This is a Designer - Content & Experience role with Origin Energy based in Melbourne, VIC, AU Origin Energy Role Seniority - mid level More about the Designer - Content & Experience role at Origin Energy Create conversion focused content and optimise digital experiences across web, app and email to driv Influence how customers experience Origin across digital channels. Melbourne based Join a team that's All Kinds of Useful At Origin, being useful is more than a tagline - it’s how we approach work every day. As a collective, we’re a team that thrives on finding better ways, working together, and owning our impact. From powering homes to delivering award-winning internet and helping to lead Australia’s energy transition. If you’re driven by purpose and excited to be part of something bigger, we’d love to have you on the journey. At Origin, we’re on a mission to get energy right for our customers, community and planet. As we transform the way we serve millions of Australians, we’re looking for a passionate Designer – Content & Experience to help bring our brand to life across our digital sales channels. If you’re a strategic thinker with a hands-on approach, obsessed with customer journeys, conversion optimisation, and crafting content that drives results — this could be your next big move. Why this role matters This is more than a content role. It’s a chance to shape how customers experience Origin at every stage of their journey. We service 4.8 million customers across residential and business accounts and this role will play a critical role in ensuring customer-facing content is relevant, timely, but most important, useful. You’ll sit within our Marketing team’s Customer Communications Experience & Personalisation stream, partnering closely with digital, product, service functions and performance teams to: Create compelling, conversion-focused content across our digital sales channels Enhance product pages and landing pages to improve onsite experience Drive measurable growth in customer acquisition and sales performance Support communications objectives across all of our digital channels, including web, app, email and app You’ll play a critical role in ensuring our content is engaging, persuasive, and aligned to our brand tone helping turn interest into action across all of our experience touchpoints for our residential and business customers. What You’ll Be Doing Delivering high-impact content across digital sales channels Tailoring content to each stage of the customer journey Supporting optimisation of product and landing pages to improve conversion rates Using data and performance insights to continuously improve content effectiveness Maintaining content governance standards — accuracy, compliance and consistency Managing multiple projects while keeping quality and deadlines front of mind Collaborating across teams to bring bold ideas to life This is a hands-on role. You’ll think on your feet, move quickly, and contribute tactically while aligning to broader strategic goals. What You’ll Bring Essential: Proven experience in sales or acquisition-focused content Strong writing and editing skills with a persuasive edge Experience optimising content across a sales funnel Ability to use data and insights to inform decisions Confidence working across multiple stakeholders and projects A proactive, detail-oriented mindset Desirable: Experience in large organisations Exposure to agency, in-house or not-for-profit environments Knowledge of WordPress or similar CMS platform Who You Are You’re a customer champion. You care about impact. You look for better ways to do things. And you take accountability for delivering results. You thrive in collaborative environments, invite diverse perspectives, and are comfortable presenting your ideas across the business. You see feedback as fuel for growth. Why join Origin? We’re transforming and this is a pivotal time to join us. We offer: Ongoing learning via LinkedIn Learning and our internal Learning Hub 21 weeks paid parental leave for primary carers Paid volunteer leave and opportunities through the Origin Foundation Energy discounts on selected products Access to our Employee Share Plan Supportive, purpose-driven leadership Ready to help shape the future? If you’re excited about creating powerful digital experiences that convert and doing it in a purpose-led organisation that genuinely cares about impact, we’d love to hear from you. Apply now and help us get energy right. Origin - Where good change happens At Origin, we’re powered by people who believe in creating change. We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential. We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ communities, including trans and gender diverse. Enjoy a challenging career in an exciting industry where you can grow and explore your potential. If you think you have transferable skills, an appetite to learn and would be a great fit, we’d love to hear from you. Here's a little about us: https://www.originenergy.com.au/about/careers/ Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment. These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing. Please note unsolicited CVs from agencies will not be accepted. Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future. Function: Communications & Change Management Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the Origin Energy team will be there to support your growth. Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities Delivering high-impact content across digital sales channels Tailoring content to each stage of the customer journey Using data and performance insights to continuously improve content effectiveness Key Strengths Proven experience in sales or acquisition-focused content ✍️ Strong writing and editing skills with a persuasive edge Experience optimising content across a sales funnel Experience in large organisations Exposure to agency, in-house or not-for-profit environments Knowledge of WordPress or similar CMS platform A Final Note: This is a role with Origin Energy not with Hatch.
